MEDIA RELEASE PR35089
Acision & SPH Search win 2009 Global Telecoms Business Innovation Award
READING, June 17 /PRNewswire-AsiaNet/ --
- Nationwide Mobile Location-Based Directory Search Solution is Awarded "Best Consumer
Innovation" Award
Acision, the world's leading messaging company, is pleased to announce it has won the Best
Consumer Innovation Award at last night's Global Telecoms Business Innovation Awards, in
conjunction with SPH Search, the company behind rednano.sg, Singapore's local search and
directory engine. The prestigious award was presented to Acision and SPH Search, a wholly-
owned subsidiary of the Singapore Press Holdings Limited (SPH), Southeast Asia's leading
media organization, in recognition of the part the partnership played in the deployment of
Rednano Locate, Singapore's first cross-telco mobile, location-based search application offered
by Rednano Mobile, the mobile touchpoint of rednano.sg.
With Rednano Locate, users can obtain localised keyword search results at their fingertips
anytime, anywhere. Beyond just getting directory information from more than 120,000
businesses, users can do more: they can view a map of the location they are looking for, or
directly dial the given contact number of the retailer. SPH Search conceptualised the free service
utilising its comprehensive content repository while Acision designed and implemented the
backend infrastructure as well as the client user interface on the handsets, in collaboration with
Seeker Wireless for its leading-edge location-based technology.
Judges of the Global Telecoms Business Innovation Awards 2009 recognised Rednano Locate
as a truly innovative consumer-focused mobile marketing solution. Editor of Global Telecoms
Business, Alan Burkitt-Gray, said: "We were impressed by the quality and number of nominations
this year - the most we have ever had - so it was a special triumph for Acision and SPH to be one
of the winners this year. This was an outstanding project and well deserves its award. This project
stood out, even though the competition was strong, and it just had to be one of the winners. Well
done to all involved. The industry is seeing a wave of innovation which is making a huge
difference - to the companies working in the industry and to all of us in business and as
consumers. Congratulations to all the award winners."
Rory Buckley, Chief Executive of Acision, commented "We are thrilled at the recognition that
winning this award brings. Working with SPH Search, Acision has successfully delivered the first
innovative search solution to the mobile handset. This award further endorses that we are at the
forefront of service innovation, delivering superior quality value and the best mobile experience to
consumers."
Paul Jansen, Chief Executive at SPH Search, said: "This is a major achievement for us.
Thanks to the help of our partners Acision and Seeker Wireless, we were able to launch Rednano
Locate quickly, to meet Singaporeans' demand for information about products and services in
their immediate vicinity. We are working to make it an integral part of the daily lifestyle of
Singaporeans, helping them make convenient choices whether at work or for play. With our
combined expertise, we are proud to deliver an innovative service that aims to bring location-
based search to the mass market."
NOTES TO EDITORS
About Acision
Acision is the world's leading messaging company, providing communication solutions for over
300 network operators and service providers globally.
About SPH Search
SPH Search was born of collaboration between two media powerhouses: Singapore Press
Holdings Ltd (SPH) and Schibsted ASA. The two companies, listed and headquartered in
Singapore and Norway respectively, have long been in the business of giving people information,
and significantly, in the context which makes the information more useful.
Both companies have also established reputations as trusted sources, each over more than a
century, with their continuous delivery of accurate information speedily. The platforms on which
they do this have changed over the years and have, since the 90s, included the World Wide Web.
Their joint venture, SPH Search, aims to provide the premier online tool for anyone seeking
information about Singapore; its people and its businesses. It intends to respond to queries
speedily. Most importantly, it plans to make relevance the hallmark of its answers.
SOURCE: Acision
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