Africa, Middle East Will Lead Mobile Broadband Subscriber Growth By 2012, Pyramid Research Finds

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29th April 2009, 01:28am - Views: 894





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Africa, Middle East Will Lead Mobile Broadband Subscriber Growth by 2012, Pyramid

Research Finds


CAMBRIDGE, Mass., Apr. 28 /PRNewswire-AsiaNet/ --


    Africa and the Middle East will lead the world in terms of the percentage 

of mobile broadband subscriptions through 2012, according to a new report from

Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading

Communications Network (www.lightreading.com).


    Emerging Opportunity: Boom Times Ahead for Mobile Broadband in Africa &

Middle East examines the use of mobile broadband as an Internet access

technology for PCs, excluding the use of mobile networks for Web browsing on

smartphones or other handsets. This 15-page report, part of Pyramid's new

Africa/Middle East Telecom Insider report series, identifies the factors that

affect future adoption of mobile broadband in markets across the region. It

analyzes how operators have adapted their mobile broadband strategies to

three key markets: South Africa, Morocco, and Saudi Arabia. Download an

excerpt of this report here:



    Although Africa and the Middle East generated 10 percent of global mobile 

revenue in 2008, the region contributed only 3 percent of global mobile data 

revenue, notes Dearbhla McHenry, analyst at Pyramid Research and author of the

report. However, the region will double its share of global mobile data 

revenue by 2014 due to its growing popularity of mobile broadband in the 

region, in rich and poor markets alike. "We expect mobile broadband adoption 

in Africa and the Middle East to grow faster than the global average over the 

next five years, with the subscriber total increasing at a CAGR of 33 percent 

to reach 32.2 million by 2014," she says.


    "Just as markets in Africa and the Middle East were starved for voice

communications prior to the mobile era, so too were they starved for Internet 

access: Inadequate fixed infrastructure and insufficient competition in the fixed

market meant that services were either unavailable, unaffordable, or both,"

explains McHenry. "The launch of 3G services in much of the region means that its

Internet market is now on the brink of a similar makeover as 

when the advent of mobile communications famously and dramatically 

transformed AME's voice telecommunications sector," she adds.


    The region's great unmet demand for Internet access, combined with its

generally inadequate fixed networks, means that from 2008 through 2012, 

Africa and the Middle East will lead the world in terms of the percentage of 

broadband subscriptions that are mobile. "Mobile operators are eager to take 

advantage of this opportunity, routinely offering mobile broadband as their first

or even their only 3G service following their 3G network rollouts," McHenry says.


    Emerging Opportunity: Boom Times Ahead for Mobile Broadband in Africa &

Middle East is part of Pyramid Research's Africa/Middle East Telecom Insider

report series. Telecom Insiders are packed with trend analysis, industry best

practices, market sizing and forecasting, competitor analysis, and case

studies, providing you information you can leverage to make better business

decisions.


    Download an excerpt of this report here:



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    Emerging Opportunity: Boom Times Ahead for Mobile Broadband in Africa &

Middle East is priced at $595 and can be purchased online here:


or by contacting Jeff Claudino via email at claudino@pyr.com or telephone at

+1-619-229-9940.


    About Pyramid Research

    Pyramid Research (www.pyr.com) offers practical solutions to the complex

demands our clients face in the telecommunications, media and technology

industries. Our analysis is uniquely positioned at the intersection of

emerging markets, emerging technologies and emerging business models, powered

by the bottom-up methodology of our market forecasts for over 100 countries-a

distinction that has remained unmatched for more than 25 years. As the

telecom research arm of the Light Reading Communications Network, Pyramid

Research works with Heavy Reading, providing the communications industry's

most comprehensive market data, trusted research and insightful technology

analysis.


    About Light Reading

    Founded in 2000, Light Reading (www.lightreading.com) is the leading

online media, research, and focused event company serving the $3 trillion

worldwide communications market. Lightreading.com is the ultimate source for

technology and financial analysis of the communications industry, leading the

media sector in terms of traffic, content, and reputation. Light Reading's

research arms, Heavy Reading and Pyramid Research, provide the most

comprehensive communications research, market data, and technology analysis

in close to 100 markets around the world. Light Reading produces nearly 20

targeted communications events including TelcoTV, Ethernet Expo New York and

Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as

focused one-day events tailored for cable, mobile, and wireline executives.

Light Reading was acquired by United Business Media in August 2005 and

operates as a unit of TechWeb.


    About TechWeb

    TechWeb (http://techweb.com/aboutus), the global leader in business

technology media, is an innovative business focused on serving the needs of

technology decision-makers and marketers worldwide. TechWeb produces the most

respected and consumed media brands in the business technology market. Today,

more than 13.3 million* business technology professionals actively engage in

our communities created around our global face-to-face events, Interop, Web

2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,

Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and

The Financial Technology Network; and the market leading, award-winning

InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &

Technology magazines. TechWeb also provides end-to-end services including

next-generation performance marketing, integrated media, research, and

analyst services. TechWeb is a division of United Business Media, a global

provider of news distribution and specialist information services with a

market capitalization of more than $2.5 billion.


    *13.3 million business decision-makers: based on number of monthly

connections


    About United Business Media Limited

    UBM (UBM.L) focuses on two principal activities: worldwide information

distribution, targeting and monitoring; and, the development and monetization

of B2B communities and markets. UBM's businesses inform markets and serve

professional commercial communities - from doctors to game developers, from

journalists to jewelry traders, from farmers to pharmacists - with integrated

events, online, print and business information products. Our 6,500 staff in

more than 30 countries are organized into specialist teams that serve these

communities, bringing buyers and sellers together, helping them to do

business and their markets to work effectively and efficiently. For more



    Press contact:

    Jennifer Baker

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    +1-617-871-1910

    jbaker@pyr.com


    SOURCE:  Pyramid Research


    CONTACT: Jennifer Baker

             +1-617-871-1910

             jbaker@pyr.com

             (UBM)




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