Azercell Pleased With ARPU Generated From Celltick's LiveScreen Media
LONDON, Mar. 17 /PRNewswire-AsiaNet/ --
- Expands Platform for the Entire Subscriber Base
Azercell Telekom, the largest mobile operator in Azerbaijan announced
today its decision to expand its Celltick-operated idle screen broadcast
channel to its entire customer base.
The service, called 'Simurq' which is powered by Celltick's
LiveScreen Media platform was originally launched to a limited audience of
300,000. Based on the impressive ARPU figures, Azercell has nominated
Celltick to manage the service for the entire user base in cooperation with
Unimark, a leading content aggregator in Azerbaijan.
Simurq broadcasts entertainment, news, sports, business and
lifestyle teasers, as well as advertising and operator promotions, direct to
the idle screens of mobile handsets, turning them into a network of
synchronised, interactive personal billboards. Azercell sees Simurq as one of
the big media channels in the country after TV and Radio and believes it will
lead the evolution to mobile advertising.
Revenue from the service is generated by content downloads, premium
content applications, and subscription services, which account for 77% of all
clicks.
Azercell is the first company in the TeliaSonera Eurasia group
to deploy Celltick's LiveScreen(TM) technology. TeliaSonera Eurasia is a
leading provider of mobile telecommunications services in the Eurasian
emerging markets through its operations in Azerbaijan, Kazakhstan, Georgia,
Moldova, Tajikistan, Kirgizstan, Uzbekistan, Nepal and Cambodia. The
company's network coverage spans over 115 million people.
"Despite having aggressive targets for growth, the success of
our Simurq service has exceeded expectations," comments Ali Agan, CEO at
Azercell. "As well as raising content usage, Celltick's LiveScreen(TM) Media
platform has enabled us to provide an exciting value added service to our
subscribers, as well as raise awareness and consumption of our content
catalogue. Based on Celltick's unique knowledge of this media, we believe
that they are best able to help us reach even higher revenue goals by working
directly with us to manage the service."
Stephen Dunford, CEO of Celltick said, "While Celltick already
has over 35 operator customers around the world, Azercell's Simurq service
was a key implementation for us as it provides us with an entry point into
the emerging markets of Moldova, Georgia, Azerbaijan, Kazakhstan, Uzbekistan
& Tajikistan. We are positive that our success with Azercell will spur
additional implementations in the region."
Celltick Technologies Ltd., the pioneer of Active Mobile
Marketing, has introduced a new medium into the mobile space. Its flagship
product, LiveScreen(TM) Media, allows content providers and advertisers to
broadcast targeted content and marketing messages to millions of mobile idle
screens, turning them into a network of interactive billboards, creating a
strong revenue stream for operators.
The company has close relations with all network infrastructure
companies, major SIM vendors, leading handset manufacturers and industry
standard organisations, as well as global content providers and media agents.
Founded in 2000 and privately owned, Celltick is headquartered
in the UK with offices in Russia, Singapore, India, Thailand, Brazil and
Israel.
Azercell is Azerbaijan's leading GSM operator with 3.5 million
subscribers and over 60% market share. Azercell Telecom LLC has been
operating since December 15, 1996. Since the day of establishment, the
carrier has been actively deploying the most up-to-date technologies in its
network to expand the country's domestic and international communications,
one of the most important complements of Azerbaijan's growing petroleum,
energy, and financial industries.
Celltick Press Contact
Samantha Talpir
Tel: +972-52-6947154
press@celltick.com
SOURCE: Celltick
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