Azercell Pleased With Arpu Generated From Celltick's Livescreen Media

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17th March 2009, 11:41pm - Views: 636





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Azercell Pleased With ARPU Generated From Celltick's LiveScreen Media


LONDON, Mar. 17 /PRNewswire-AsiaNet/ --


    - Expands Platform for the Entire Subscriber Base


    Azercell Telekom, the largest mobile operator in Azerbaijan announced

today its decision to expand its Celltick-operated idle screen broadcast

channel to its entire customer base.


    The service, called 'Simurq' which is powered by Celltick's

LiveScreen Media platform was originally launched to a limited audience of

300,000. Based on the impressive ARPU figures, Azercell has nominated

Celltick to manage the service for the entire user base in cooperation with

Unimark, a leading content aggregator in Azerbaijan.


    Simurq broadcasts entertainment, news, sports, business and

lifestyle teasers, as well as advertising and operator promotions, direct to

the idle screens of mobile handsets, turning them into a network of

synchronised, interactive personal billboards. Azercell sees Simurq as one of

the big media channels in the country after TV and Radio and believes it will

lead the evolution to mobile advertising.


    Revenue from the service is generated by content downloads, premium

content applications, and subscription services, which account for 77% of all

clicks.


    Azercell is the first company in the TeliaSonera Eurasia group

to deploy Celltick's LiveScreen(TM) technology. TeliaSonera Eurasia is a

leading provider of mobile telecommunications services in the Eurasian

emerging markets through its operations in Azerbaijan, Kazakhstan, Georgia,

Moldova, Tajikistan, Kirgizstan, Uzbekistan, Nepal and Cambodia. The

company's network coverage spans over 115 million people.


    "Despite having aggressive targets for growth, the success of

our Simurq service has exceeded expectations," comments Ali Agan, CEO at

Azercell. "As well as raising content usage, Celltick's LiveScreen(TM) Media

platform has enabled us to provide an exciting value added service to our

subscribers, as well as raise awareness and consumption of our content

catalogue. Based on Celltick's unique knowledge of this media, we believe

that they are best able to help us reach even higher revenue goals by working

directly with us to manage the service."


    Stephen Dunford, CEO of Celltick said, "While Celltick already

has over 35 operator customers around the world, Azercell's Simurq service

was a key implementation for us as it provides us with an entry point into

the emerging markets of Moldova, Georgia, Azerbaijan, Kazakhstan, Uzbekistan

& Tajikistan. We are positive that our success with Azercell will spur

additional implementations in the region."




    Celltick Technologies Ltd., the pioneer of Active Mobile

Marketing, has introduced a new medium into the mobile space. Its flagship

product, LiveScreen(TM) Media, allows content providers and advertisers to

broadcast targeted content and marketing messages to millions of mobile idle

screens, turning them into a network of interactive billboards, creating a

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strong revenue stream for operators.


    The company has close relations with all network infrastructure

companies, major SIM vendors, leading handset manufacturers and industry

standard organisations, as well as global content providers and media agents.


    Founded in 2000 and privately owned, Celltick is headquartered

in the UK with offices in Russia, Singapore, India, Thailand, Brazil and

Israel.


    About Azercell (http://www.azercell.com)


    Azercell is Azerbaijan's leading GSM operator with 3.5 million

subscribers and over 60% market share. Azercell Telecom LLC has been

operating since December 15, 1996. Since the day of establishment, the

carrier has been actively deploying the most up-to-date technologies in its

network to expand the country's domestic and international communications,

one of the most important complements of Azerbaijan's growing petroleum,

energy, and financial industries.


    Celltick Press Contact

    Samantha Talpir

    Tel: +972-52-6947154

    press@celltick.com


    SOURCE: Celltick




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