Brightstar And Csl Sign Exclusive Supply Chain Optimization Contract

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5th February 2009, 12:19pm - Views: 1032

Brightstar and CSL Sign Exclusive Supply Chain Optimization Contract

MIAMI, Feb. 5 /PRNewswire-AsiaNet/ --

  New Agreement Will Maximize Operational Efficiencies and Transform CSL's   

        Mobile Device Supply Chain into a Key Competitive Advantage

    Brightstar Corp., a global leader in customized distribution and integrated supply chain solutions for the

wireless industry, has been awarded an exclusive supply chain services contract with CSL Limited, Hong

Kong's leading mobile network operator.  Through the agreement, Brightstar will assist CSL to implement an

entirely new, end-to-end supply chain service platform to all of CSL's segments and channels to assist CSL's

position as a leader in one of the most competitive mobile markets in the world.


    Under the contract, CSL will work with Brightstar to enhance supply chain efficiencies to its core brands,

1010 and one2free, and supporting its multi-branded strategy across different customer segments. 

    Brightstar was selected by CSL for its ability to deliver real-time inventory transparency throughout CSL's

operations and various channels in the region.  Brightstar will utilize its global expertise in fulfillment and

operations management, supply chain planning and inventory management, and supplier collaboration

processes to meet CSL's market demands, while increasing overall efficiencies.  Brightstar's exclusive

services for CSL include fulfillment and operations management of the CSL warehouse facility; advanced

retail replenishment to ensure proper placement of inventory throughout CSL's channels; specialized device

management services including new handset ranging processes; and product lifecycle management tools to

enhance mobile device contribution margin. 

    "This supply chain partnership agreement with Brightstar forms an essential part of CSL's multi-brand

strategy.  It improves our competitiveness and ability to quickly respond to market changes in the fast-moving

and most competitive mobile market in Hong Kong.  CSL will continue to procure handsets directly from

handset manufacturers for the foreseeable future," said Tarek A. Robbiati, chief executive officer of CSL. "We

selected Brightstar as a 

long-term strategic partner of CSL because of its unique supply chain tools and expertise which can meet the

changing demand from our customers on mobile technologies and applications," Robbiati concluded. 

    "Brightstar's proven global expertise in wireless supply chain solutions can save our operator partners like

CSL, millions of dollars by reducing inefficiencies and increasing speed to market," said R. Marcelo Claure,

president & CEO of Brightstar. "Through this partnership, we look forward to helping further expand CSL's

leadership position by delivering best in class supply chain solutions throughout the market."  Claure

continued, "Our commitment to CSL's success is paramount and will serve as a key reference for our

expanded service strategy in Asia Pacific.  To support CSL, we have significantly enhanced our local Hong

Kong operations, hiring new supply chain and mobile device experts and bringing in experienced practitioners

from our other global subsidiaries."

    In highly competitive mobile marketplaces such as Hong Kong, sophisticated supply chain solutions are

critical in building and maintaining market leadership, so that consumers have the right product, at the right

place, at the right price and at the right time. Through Brightstar's industry-leading supply chain solutions,

customers can improve bottom line results, increase EBITDA, and convert their supply chains into a key

competitive advantage.


    CSL is Hong Kong's first and leading mobile network operator. It is also the first mobile company in Hong

Kong to employ a distinctive market segmentation strategy and it uses leading-edge technologies to provide

customer-focused services through segmented brands: 1O1O, one2free and New World Mobility.  It operates

a world-class GSM / WCDMA network through which it offers comprehensive post and pre-paid mobile

services to both local and international customers. CSL is also the leading roaming operator in Hong Kong to

provide unmatched international multi-media connectivity with more than 400 mobile operators around the


Science Information Technology Brightstar Corp. 2 image



    Brightstar Corp. is a multi-billion dollar global leader in customized distribution and integrated supply chain

solutions for the converging wireless and IT industries. With sales and distribution facilities on six continents,

Brightstar offers leading wireless and IT manufacturers the largest global reach, ensuring that the right

product is in the right place, at the right time.  Brightstar's industry-leading supply chain solutions are used by

the world's top network operators and retailers to improve financial results, increase EBITDA and turn their

supply chains into a competitive advantage.  For more information on Brightstar, please visit

SOURCE:  Brightstar Corp.

     CONTACT:  Michele M. Merrell of Brightstar Corp.



               or David Aitken of CSL Limited 




               or Lavin Chan of CSL Limited




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