MEDIA RELEASE PR41703
Chefs Toolbox Satisfies Hunger for IT Savings With Switch to NetSuite OneWorld
SAN MATEO, Calif., Oct. 12 /PRNewswire-AsiaNet/ --
Six Month Implementation Moves Chefs Toolbox from Microsoft Dynamics GP Pain to NetSuite OneWorld Gain
NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP software suites, today
announced that The Chefs Toolbox (www.chefstoolbox.com) has implemented the NetSuite OneWorld solution to run its
international cookware sales and distribution business in Australia, New Zealand, and the United States. Choosing
NetSuite OneWorld saves The Chefs Toolbox hundreds of thousands of dollars, including reduced accounting hours and
consulting fees, as well as eliminating the costs and IT overhead of maintaining expensive enterprise servers. The Chefs
Toolbox relies on NetSuite for accounting and ERP, inventory, CRM, reporting, analytics, and integration with key
The Chefs Toolbox was founded in 2003 with the mission of "inspiring cooking in every home." Initial successes and
growth in the Australian market with in-home party sales led to expansion to New Zealand. As the company's
revenues and complexity grew, the start-up software powering the company showed its limitations, so The Chefs Toolbox
undertook a migration to Microsoft Dynamics GP. But after one year of intense investment and effort,
the project was abandoned. The system was cumbersome, expensive, and opaque. Reporting was virtually unavailable
and a permanent solution would have required another six-figure investment.
With expansion to the US, and the adoption of a new wholesale/distribution sales model looming, The Chefs Toolbox
made the bold decision to cut ties with Dynamics GP and switch to NetSuite OneWorld. After a few weeks, most of the
functionality was live. The entire project, including integration with the company's vertical-specific software to manage in-
home parties, was completed in just six weeks.
"We quickly realized just how deep NetSuite's functionality is, and how much we would benefit from the cloud-based
delivery," said David Mills, founder of The Chefs Toolbox. "NetSuite is powerful enough for us to enhance,
refine, and grow with it."
NetSuite OneWorld, the world's first and only cloud-based solution for seamless multinational firms, gives The Chefs
Toolbox transparent control over its international, multi-currency sales activities and customer support
needs. NetSuite easily manages the two-tier customer relationship created by the in-home party system, where
independent sales representatives sell to customers who then turn back to The Chefs Toolbox for support and warranty
service. Previously, those relationships were tenuously managed on a hairball of spreadsheets.
NetSuite's pre-built and easily customizable reporting gives The Chefs Toolbox easy access to weekly profit analysis,
allowing the company to cut its outside accountant's hours in half. The flexibility and easy customization of the NetSuite
solution have also reduced consulting fees compared to the previous Dynamics GP system. Instead of struggling for
visibility, Mills and his team now enjoy instant, up-to-the-minute insights into sales activity, inventory levels, and business
health, and can focus all their efforts on expanding the adoption of quality in-home cooking with Chefs Toolbox products.
NOTE: NetSuite and the NetSuite logo are registered service marks of NetSuite Inc.
(Logo: http://photos.prnewswire.com/prnh/20090924/SF81218LOGO-b)
SOURCE: NetSuite Inc.
CONTACT: Dawn D'Cotta of NetSuite Australia
02 9464 6155
or Shuna Boyd of Boyd PR
02 9418 8100
for NetSuite
or Mei Li of NetSuite Inc.
+1-650-627-1063
meili@netsuite.com
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