MEDIA RELEASE PR34919
DivX Launches DivX(R) 7 Software in Chinese
SAN DIEGO, July 6 /PRNewswire-AsiaNet/ --
Enables Chinese consumers to create and play true DivX HD video anytime, anywhere
DivX, Inc. (NASDAQ: DIVX), a digital media company, today announced that
it has released its flagship video software, DivX 7 for Windows, in Chinese
for the China, Taiwan and Hong Kong markets. Now available at
Chinese language versions of DivX 7 for Windows allow Chinese consumers to
create and play high-quality DivX(R) videos and DivX Plus HD video including
high definition H.264/mkv files. DivX videos can be played on a range of DivX
Certified(R) consumer electronics devices, including Blu-ray disc players,
mobile phones, digital TVs or gaming consoles.
In just China alone there are over 250 million Internet users, more than
any other nation in the world. DivX's entry into the China market further
strengthens the DivX ecosystem by helping Chinese consumers take advantage of
over 100 million DivX Certified consumer electronic devices that have been
shipped into the marketplace, and to access billions of DivX videos available
on the Internet, including user-generated and premium Hollywood content.
DivX 7 for Windows is based on the cutting-edge H.264 video compression
standard, and enables the creation and playback of high-performance,
high-quality digital video at up to 1080p HD resolution. The added language
support extends the DivX digital video experience to Chinese consumers,
enabling them to create, play and share true high-definition H.264 videos.
"China is a growing market, with a burgeoning consumer electronics
manufacturing sector and a populace eager to create and watch digital video,
whether on their PCs, TVs, mobile players or other CE devices," said Kevin
Hell, Chief Executive Officer at DivX. "The release of this new version of
our software is in keeping with our corporate objective to expand the depth
and breadth of the DivX ecosystem, so that consumers around the world can
enjoy high-quality digital content at any time, on any device, from any
manufacturer."
DivX 7 for Windows enables DivX video playback and is available as a free
Windows is a paid version (valued at US $19.99, RMB149, HKD159, or TWD660)
that supports easy DivX video creation. DivX Player is included in both
versions and offers free playback of H.264 videos with the .mkv file
extension as well as MPEG4-ASP videos with the .avi, .divx file extension.
DivX Converter comes with DivX Pro and enables one-step conversion of most
digital videos into DivX Mobile, Home Theater, 720p HD, 1080p HD and the new
DivX Plus(TM) HD profile, which based on the .mkv container using H.264 video
with AAC audio.
To ensure that consumers will be able to enjoy these new DivX Plus HD
videos on any consumer electronics device, DivX has introduced its DivX Plus
HD Certification Program to device manufacturers in China, Hong Kong and
Taiwan. This certification enables the development of DivX Plus HD Certified
devices, which will support playback of DivX video and DivX Plus HD video
(H.264/mkv) whether created using DivX 7 software or third-party tools.
Products that bear the DivX Certified logo have undergone a rigorous
testing program to ensure a high-quality DivX media experience, including
reliable video creation and playback, interoperability with other DivX
Certified devices and the visual quality users expect from DivX.
About DivX
DivX, Inc. is a digital media company that enables consumers to enjoy a
high-quality video experience across any kind of device. DivX creates,
distributes and licenses digital video technologies that span the "three
screens" comprising today's consumer media environment-the PC, the television
and mobile devices. Over 100 million DivX Certified(R) devices have shipped
into the market from leading consumer electronics manufacturers. DivX also
offers content providers and publishers a complete solution for the
distribution of secure, high-quality digital video content. Driven by a
globally recognized brand and a passionate community of hundreds of millions
of consumers, DivX is simplifying the video experience to enable the digital
home.
Forward-Looking Statements
Statements in this press release that are not strictly historical in
nature constitute "forward-looking statements." Such statements include, but
are not limited to, statements regarding DivX's visibility within the
investment community. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause DivX's actual
results to be materially different from historical results or from any
results expressed or implied by such forward-looking statements. These
factors include, but are not limited to: the risk that customer use of DivX
technology may not grow as anticipated; the risk that anticipated market
opportunities may not materialize at expected levels, or at all; the risk
that the Company's activities may not result in the growth of profitable
revenue; risks and uncertainties related to the maintenance and strength of
the DivX brand; risks associated with DivX's ability to penetrate existing
and new markets; risks regarding the effects of competition; the risk of
DivX's dependence on its licensees and partners; risks related to the effect
of intellectual property rights claims; and other factors discussed in the
"Risk Factors" section of DivX's most recent report filed with the Securities
and Exchange Commission. All forward-looking statements are qualified in
their entirety by this cautionary statement. DivX is providing this
information as of the date of this release and does not undertake any
obligation to update any forward-looking statements contained in this release
as a result of new information, future events or otherwise.
SOURCE: DivX, Inc.
CONTACT: Media
Jennifer Baumgartner
+1-503-901-5371
jbaumgartner@divxcorp.com
or Investors
Karen Fisher
+1-858-882-6415
kfisher@divxcorp.com
both of DivX, Inc.
Translations:
NEWS 
