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MEDIA ALERT
Touching Results for Samsung Mobile
Samsung Mobile now leads the Touch segment¹ thanks to the phenomenal success
of the Samsung F480!
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June 2009 – In the most recent GfK data¹ for the mobile phone market, Samsung Electronics’ iconic
Samsung F480 has been confirmed as the number one selling phone in Australia. Launched in
November 2008, the F480 has been growing in popularity, with this month’s results proving that the
combination of a stylish design and accessible features have appealed to Australians.
Tyler McGee, Vice President of Telecommunications, Samsung Australia is delighted with the
success of the handset, “Since its launch, the F480 has proven to be a favourite among consumers
and we’re very excited to see how well it’s doing in a strong and competitive market.”
“The success of the F480 alongside the renowned Samsung OMNIA and newly launched Samsung
UltraTOUCH cements our leadership position in the touch segment and we anticipate this to continue
through the year with the imminent arrival of our second half 2009 range to be announced at
CommunicAsia on June 16th. This range includes a number of touch phones which will appeal to
different consumers ensuring there’s a touch phone for every lifestyle.”
Worldwide, the Samsung F480 has sold in excess of six million units. Both the global and local
success can be attributed to Samsung’s advanced technology. It is intuitive and easy to use, packed
full of the latest features including a 5 megapixel camera, high speed internet access and MP3 player,
all in a compact and stylish body. It is available in three colours – ice silver, coral pink and topaz gold
and available with all carriers; so it’s attractive and accessible to everyone.
The success of the iconic F480 moves Samsung a step closer to its goal of being the number one
mobile phone brand in Australia by end 2010.
-ENDS-
For all media enquiries and to request review units please contact:
Nicole Campbell
Weber Shandwick for Samsung
02 9994 4396
ncampbell@webershandwick.com
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GfK, April 2009
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About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital
convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600
people in 179 offices across 61 countries, the company consists of two business units: Digital Media &
Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung
Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more
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