Mobile Video Service Subscriptions to Grow Five-Fold by 2014, Pyramid Research
Says
CAMBRIDGE, Mass., June 4 /PRNewswire-AsiaNet/ --
The global number of users paying for mobile video services will grow
five-fold from 2008 to 2014, surpassing 534 million, with a substantial
proportion of mobile net additions coming from emerging markets, according to
the latest report by Pyramid Research (www.pyr.com), the telecom research arm
In Mobile Video Services: A Five-Year Global Market Forecast, Pyramid
Research analyzes the adoption and revenue opportunity for mobile video
services, which include paid video clips, music videos, TV episodes, TV
programming, and movies. In examining mobile video business models, the
82-page report focuses on customer-facing commercial offers and the
provisioning, pricing, and content strategies of mobile operators. It
forecasts uptake and revenue through 2014, both globally and by region.
Developments and opportunities related to 3G and 4G networks, mobile TV
broadcasting, downloading, streaming, side-loading, content, data usage,
smartphones, and other devices are also discussed in the report. It examines
market environments, regulatory influences, and operator strategies through
seven country case studies: Brazil, Chile, China, India, Italy, Japan, and
the U.S. Download an excerpt of this report here:
Video is increasingly making its way into the mobile space across
developed and emerging markets. "Pyramid Research estimates that the global
number of users paying for mobile video services directly delivered to their
handsets will grow five-fold from 2008 to 2014, surpassing 534 million at the
end of the period," says Derek Medlin, senior analyst at Pyramid Research and
author of the report. "This is equivalent to 8.5 percent of all mobile
subscriptions, up from the current 2.5 percent level," he adds.
"The availability of improved devices and networks are contributing to a
higher level of adoption and spending on mobile video services," says
Medlin. "Pyramid Research believes that a substantial proportion of mobile net
additions in the next five years will come from emerging markets, especially in
Asia/Pacific, and will drive a 37 percent growth in total mobile subscriptions
from 2009 to 2014," he explains. Markets such as Japan, Hong Kong, and South
Korea already lead in terms of mobile video penetration of subscriptions, but
Pyramid also expects important uptake in India in the next five years.
"Looking ahead, Asia/Pacific will remain in the top spot, attaining more
than 281 million subscriptions by 2014, although we expect Latin America to
grow at the fastest pace, increasing at a CAGR of 39 percent from 2009 to
2014," Medlin says. "Because of intense competition in the video market,
operators have to be creative when launching new services; to meet surging
demand for video, mobile players are making network upgrades, reducing data
charges, improving content, and offering more advanced handsets," he adds.
Mobile Video Services: A Five-Year Global Market Forecast is part of
Pyramid's research report series. A blend of primary research and qualitative
analysis, Pyramid's research reports offer comprehensive coverage of the
fixed and mobile communications space and enable those in the communications
industry to stay ahead of changing market dynamics.
Download an excerpt of this report here:
Mobile Video Services: A Five-Year Global Market Forecast is priced at
$2490 and can be purchased online here:
DEO or through Dave Williams via email at dave.williams@pyr.com or telephone
at +1 858-485-8870.
For more information about Pyramid Research's products and services,
please visit www.pyr.com or contact us at info@pyr.com.
About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries-a
distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research and insightful technology
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Press contact:
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jbaker@pyr.com
SOURCE: Pyramid Research
CONTACT: Jennifer Baker
+1-617-871-1910
jbaker@pyr.com
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