MEDIA RELEASE PR35101
Multiplay Service Packages Gain Ground in North America and Europe, Pyramid Research Finds
CAMBRIDGE, Mass., June 17 /PRNewswire-AsiaNet/ --
More than half of North American households subscribe to multiplay
bundles of telecom and media services, making North America the most
penetrated region in the world for multiplay subscriptions, according to the
recently released Multiplay Services Forecast from Pyramid Research
(www.pyr.com), the telecom research arm of the Light Reading Communications
Based on rigorous and time-tested research methodology and data modeling,
Pyramid Research's Forecasts stand as the communications industry's most
reliable and robust forecasting tools. Each Forecast Service delivers
five-year projections for key operational and performance indicators, market
share metrics, and service demand tracking at both the operator and country
Multiplay Services Forecasts and Media Forecasts mentioned in this press
release. Download free forecast templates here:
More than 60 percent of Canadian households were subscribed to a
multiplay bundle at year-end 2008, in comparison to 51 percent in the U.S.
Multiplay service bundles have been fairly sweeping, shattering traditional
service lines and compelling players with gaps in their portfolios to
scramble to offer their own bundles, notes Ozgur Aytar, Senior Research
Manager at Pyramid Research. Western Europe follows North America's lead with
a multiplay household penetration rate of about 40 percent, although some of
the countries in the region, such as the Netherlands and France, are
experiencing rates markedly higher than the regional average. "Service
bundling has gained popularity in recent years because it helps to slow
subscriber churn and allows a service provider to drive revenue through
market share gains and increases in average revenue per customer," says
Aytar.
"The uptake of multiplay bundles in the U.S. experienced a major slump in
the fourth quarter of 2008 due to the weakening consumer spending levels, but
it appears to have recovered in the first half of 2009, largely because of
the price declines of 10 to 15 percent for double- and triple-play packages
and a more flexible approach to service bundling," says Aytar. "Canadian
service providers, for instance, have generally let their customers build
their bundles from a list of available services in a given region, while U.S.
operators are becoming less stringent about pushing their core services in
bundles," explains Aytar.
Pyramid Research predicts the availability of more services for bundling
will drive uptake of triple-play packages, which have so far enjoyed higher
adoption rates in Western Europe than elsewhere, accounting for more than a
third of the region's multiplay households. "The intensely competitive
environment has paved the way for very compelling triple-play offerings and
promotions in Western Europe," says Aytar. Triple-play packages have also
strengthened the case for IPTV in the region, which according to the
first-quarter update of Pyramid Research's Media Forecasts should have as
many as 13.8 million IPTV accounts by year-end 2009, and will remain the
largest IPTV market.
About the Forecasts:
Multiplay Services Forecasts provide demand and revenue data and
projections at the operator level for bundled and blended services, including
voice, broadband, pay-TV, mobile voice, mobile broadband, and fixed-mobile
convergence service. Updated twice a year, the Multiplay Services Forecasts
enable clients to track the current performance of multi-play bundles across
key markets and prepare for upcoming opportunities and competitive threats
for 23 countries and across all regions of the world. Media Forecasts are
designed to provide competitive intelligence on the pay-TV and mobile TV
dynamics for 52 countries, as well as regionally and globally. Updated
quarterly, the Media Forecasts track demands patterns for free- and pay-TV
services over terrestrial, satellite, and mobile platforms worldwide,
providing market share information at both the technology and operator
levels. Download free forecast templates here:
Pyramid Research's Forecasts are available as one-off purchases or annual
subscriptions. For pricing information, please contact Amalia Vega at
avega@pyr.com.
For more information about Pyramid Research's products and services,
please visit www.pyr.com or contact us at info@pyr.com.
About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries
-- a distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research and insightful technology
analysis.
About Light Reading
online media, research, and focused event company serving the $3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.
About TechWeb
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than $2.5 billion.
*13.3 million business decision-makers: based on number of monthly
connections
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities -- from doctors to game developers, from
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CONTACT:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
SOURCE Pyramid Research
CONTACT: Jennifer Baker, Pyramid Research, +1-617-871-1910,
jbaker@pyr.com
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