Navman.com.au And Navman.co.nz Recognize Over 30% Jump In Site Visitors With Ektron

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25th October 2010, 12:28pm - Views: 1276





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MEDIA RELEASE PR41874






Navman.com.au and Navman.co.nz Recognize Over 30% Jump in Site Visitors with Ektron


SYDNEY and NASHUA, N.H., Oct. 25 /PRNewswire-AsiaNet/ --


     Referring sites increased to 43% and SEO to 27% during first 2 months


    Ektron, a web content management, social and marketing optimization

software and solutions provider, today announced that Navman.com.au has

recognized a significant shift in which customers are being directed to

Navman's websites with the use of Ektron technology. Since the launch of

Navman.com.au and Navman.co.nz, overall visits to these sites have increased

by more than 30%.



    (Logo: http://www.newscom.com/cgi-bin/prnh/20100709/MM19483LOGO )


    "By implementing a new SEO strategy, we instantly have seen results

across the new Navman sites," said Callum Wyatt, Website and eCommerce

Manager from Navman. "The next phase is to start implementing this complete

SEO Strategy across the online stores, to increase hits and sales."


    With multisite environments comes the need for an agile marketing

platform. The Ektron Marketing Optimization Suite increases the marketing

agility of organizations like Navman and enhances business results. Ektron

simplifies how marketers, developers and designers collaborate to publish

pages, micro-sites and marketing campaigns. Automated multivariate testing

and targeted content ensure that the best content is delivered to site

visitors, at the right time.


    "Technology and knowledge transfer are core competencies at Ektron," said

Bill Rogers, founder and CEO of Ektron. "Navman is an innovative company that

required an innovative approach to create, manage, and deploy Web technology

that engages, converts and retains their site visitors. Combining Ektron's

WCM platform with the Ektron Marketing Optimization and Social Software

Suites allows Navman to achieve their goals with a more contextual, personal,

social and mobile web experience."


    Ektron Pty. is located in Sydney, Australia and services APAC enterprise

customers such as Australian Institute of Health & Welfare, Bank of

Queensland, Blake Dawson, Singapore Post, Sunshine Coast, Sydney Opera House,

The Royal Children's Hospital Melbourne and Travelex.


    About Navman

    Navman, a world leader in the design, manufacture and marketing of global

positioning systems (GPS) products, has more than 20 years experience in GPS,

and as such is now widely recognised as a pioneer in portable, in-car

satellite devices. Navman began life in New Zealand, specialising in marine

electronics and event today software design and development is still

undertaken there. Today the Navman brand is owned by MiTAC International, a

leading worldwide maker of wireless communications products and one of

Business Week's top Global IT companies.


    About Ektron

    Ektron Inc. has innovated web technology since 1998. By integrating web

content management (WCM), marketing optimization and social software,

Ektron's software and solutions improve operational efficiency, drive revenue

growth and build customer loyalty. Ektron empowers marketers to create,

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publish and optimize web content that engages, converts and retains

customers. Developers benefit from Ektron's extensibility and commitment to

the Microsoft .NET framework. Headquartered in Nashua, New Hampshire, with

offices in Australia, Canada, Singapore and the United Kingdom, Ektron has

more than 8,000 customers worldwide including Carnegie Hall, Diageo, Home

Depot, International Chamber of Commerce, Kodak, Microsoft, NASDAQ, National

Health Services UK, Saint-Gobain, The Law Society, and the University of

Notre Dame. For more information, please visit www.ektron.com,



    Ektron, the Ektron logo and eIntranet are trademarks of Ektron Inc. Other

company and product names may be trademarks of their respective owners.


     SOURCE: Ektron Inc.


    CONTACT: Nancy Scott, Ektron Inc., 

             +1-603-589-5412, 

             Nancy.Scott@ektron.com


To view this and other AsiaNet releases please visit http://www.asianetnews.net






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