MEDIA RELEASE PR35141 
 
nGenera Corporation Announces CEM Solutions for the Collaborative Enterprise 
 
AUSTIN, Texas and BOSTON, Mass., June 22 /PRNewswire-AsiaNet/ -- 
 
      Company sees "Collaborative Enterprise Management" (CEM) as 
     next major wave of productivity and innovation - and offers solutions                     
     that deliver real business outcomes 
 
 
    Today at the Enterprise 2.0 Conference in Boston, nGenera(TM) 
designed to deliver greater efficiency, employee and customer engagement, and innovation to the 
enterprise. The company also announced the release of nGenera Collaboration Platform 3.0, a  
full-featured cloud-based platform that is compatible with Microsoft's SharePoint and Google's OpenSocial, 
and hosts a suite of collaborative applications that power nGenera's CEM Solutions. 
 
    "Over the last few years, the promise of Web 2.0, collaboration and social networking for the enterprise 
has created a lot of buzz and an avalanche of vendor offerings," said Steve Papermaster, founder and CEO 
of nGenera. "But no one has come forward with end-to-end solutions that put all the pieces together and 
deliver real results - until now. The level of engagement, efficiency, agility and innovative capacity provided 
by CEM are propelling businesses forward more than any other innovation." 
 
    Collaborative Enterprise Management: Solutions that drive outcomes 
 
approach to driving real business outcomes: 
 
    - They focus on higher level ad-hoc management processes that are more 
      enterprise-wide in scope. 
 
    - They begin with thought leadership and innovative research, providing 
      executives with the knowledge and tools to select and drive the right 
      initiatives. 
 
    - They are end-to-end solutions to real needs, such as citizen engagement 
      and collaborative channel management, instead of point products,  
      ensuring user adoption by having a well-defined purpose. 
 
    - Each employs a new breed of collaborative applications on a common 
      platform, so that every new capability leverages the company's  
      investment in collaboration. 
 
    - nGenera's sophisticated collaborative strategy and implementation 
      services provide critical guidance to maximize the results of every 
      initiative. 
 
    "Up until now, the focus has largely been on managing collaborative tools, such as wikis and blogs," said 
Don Tapscott, award-winning author of Wikinomics and Grown up Digital, and a senior nGenera executive. 
"The breakthrough of CEM is that it is about collaboratively managing the enterprise." 
 
    "We partnered with nGenera on our collaboration initiatives due to nGenera's in-depth understanding of 
our business and their strong track record of insightful research on web 2.0 for the enterprise. In addition we 
also appreciated their practical approach in helping customers realize business impact through 
collaboration," said David Johns, SVP, Chief Information Officer and head of Shared Services for Owens 
Corning. "Their team was critical to the success of the initiative we launched." 
 
    nGenera's CEM Solutions 
applications, and collaborative strategy and implementation services to deliver business outcomes. 
 
    - nGen Enterprise Collaboration. Build a collaboration roadmap by 
      identifying high-value management initiatives within their enterprise        
      and deploying them on a collaboration platform. 
 
    - nGen Collaborative Selling. Build a collaborative selling channel 
      across internal sales pursuit teams and external sales channels,  
      leveraging Sales 2.0 processes and technologies. 
 
    - nGen Customer Experience. Deploy collaborative processes to define, 
      create, measure and continuously improve the customer experience. 
 
    - nGen Talent Management. Implement transformational approaches for 
      managing the talent base of their organizations. 
 
    Each solution is targeted at a specific executive role in the organization and delivers outcomes specific to 
that role and line of business. These roles include executive, sales, marketing, HR and IT leadership. 
 
    "It takes a deliberate sequence of selecting the right initiatives, garnering executive sponsorship, 
deploying applications, increasing your collaborative capacity and most important, delivering real business 
outcomes," said Steve Douty, EVP of Platform, Products and Marketing at nGenera. "This is exactly how 
each of our CEM Solutions is designed - and when you deploy them enterprise-wide, they are truly 
transformational." 
 
    nGenera Collaboration Platform 3.0 
    In addition to the announcement of CEM Solutions, nGenera also released version 3.0 of nGenera 
platform that features: 
 
    - Widget-based collaboration architecture. nGenera Collaboration Platform 
      offers more than thirty widgets that provide the full range of core 
      collaboration-enabling components. 
 
    - Robust, open, enterprise-class platform. Provides global services for 
      user, security, search and storage management. Compliant with OpenSocial 
      standard to enable easy integration of third-party applications,  
      including Google Wave, Twitter, LinkedIn, Facebook and others. The  
      platform also integrates with Microsoft Sharepoint versions 2003 and 
      2007. 
 
    - Integrated collaboration and social data services. This unique 
      capability provides all applications with access to collaborative  
      components (e.g., groups, projects, events, content) and social data       
     (profiles, activities, relationships) that creates a new class of  
      people-aware collaborative applications. 
 
    - Security and administration. Every enterprise instance of nGen 
      Collaboration Platform comes with a robust, secure administrative  
      capability that enables the configuration and management of  
      provisioning, menus, messaging, groups, membership, users and mass  
      on-boarding, along with an extensive reporting capability. 
 
    - The exclusive home of nGenera's world-class research and executive 
      communities. 
 
    The nGenera Collaboration Platform hosts a number of collaborative applications 
applications include: 
 
    - nGen Ideagora and nJAM. In his best-selling book Wikinomics, nGenera's 
      Don Tapscott coined the term "ideagora," capturing the ability for  
      global communities to generate "marketplaces for ideas" in the Web 2.0  
      age. The nGen Ideagora application drives internal and external idea        
      generation, including submitting and voting on ideas, and creating       
     discussions about them. nJAM is a large-scale, external-facing ideagora  
      with a rich interaction space for thousands of simultaneous  
      participants. 
 
    - nGen CIM. A powerful suite of integrated applications that seamlessly 
      manage customer interactions including voice, email, chat and  
      self-service knowledge bases. 
 
    - nGen Wikiforce and nGen Salesmap. These applications enable new 
      collaborative selling processes that give sales pursuit teams a space        
      for interactive account and opportunity planning, shortening the sales  
      cycle. It is fully integrated with Salesforce.com(r), the leading SaaS  
      CRM application. 
 
    - nGen Simulation. Combining sophisticated modeling and mathematical 
      techniques with powerful visualization, nGen Simulation lets executives  
      test numerous complex business hypotheses using real data before making 
      significant investments. Instances of nGen Simulation appear in all CEM 
      Solutions. 
 
    nGen Collaboration and nGenera's CEM Solutions are available today. The company has hundreds of 
Accenture, AOL, Best Buy, Cisco, Daimler, Disney, EMC, Fed Ex, Johnson & Johnson, Merck, Owens 
Corning, Pfizer, and Verizon, among many others. 
 
    "Collaboration is a journey, not a destination," said Papermaster. "In Wikinomics, we showed how it has 
the power to revolutionize business. With a decade of research, knowledge and experience in making 
collaboration work, no one knows the journey better than nGenera." 
 
    About nGenera 
    nGenera drives productivity and business velocity by deploying on-demand Collaborative Enterprise 
Management (CEM) solutions in the world's leading organizations. These innovative solutions combine 
nGenera's collaborative applications, executive insight, advisory services, and education to deliver critical 
business outcomes in marketing, sales, IT, HR and operations. For more information, visit 
 
    About The Enterprise 2.0 Conference 
    The Enterprise 2.0 Conference explores the integration of Web 2.0 technologies in the enterprise, from 
both strategic and tactical perspectives. This annual conference and sponsor pavilion focuses on the tools 
and techniques that best leverage the technical, productive and social aspects of IT and workgroup 
environments to build a cohesive collaboration strategy and empower a connected workforce. For more 
 
 
 
     SOURCE:  nGenera 
 
    CONTACT:  Ann Reichert of nGenera Corporation,  
              +1-858-254-3676, 
              areichert@ngenera.com