Novarra's Partnership With Yahoo! Continues To Deliver Results

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1st April 2009, 04:11am - Views: 466

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Novarra's Partnership with Yahoo! Continues to Deliver Results

CHICAGO, Mar. 31 /PRNewswire-AsiaNet/ --

    Yahoo!(R) oneSearch(TM) is widely recognized as a global leader in mobile

search with owned and operated services in over 40 countries as well as

partnerships with more than 70 leading mobile operators around the world. As part

of the mobile search experience, Yahoo! utilizes the Novarra Vision platform to

automatically transform web content from Yahoo! oneSearch results across

thousands of different types of mobile phones each month.

    Novarra serves over a billion page views and hundreds of millions of

terabytes of web traffic per month for customers, including Yahoo!. Novarra

has experienced a near tripling of traffic in under a year from deployments

that generate meaningful data revenue and premium service subscriptions for

its mobile network operator partners.

    The Vision mobile internet and multimedia platform deployed for Yahoo!

oneSearch includes automatic content transformation for an enhanced user

experience on full web sites accessed through search results. The industry's

most advanced device profiling engine optimizes HTML content based upon the

specific characteristics and capabilities of the handset. The platform serves

millions of users and is integrated with Yahoo!'s oneSearch service and


    "Mobile search is a strategic priority for Yahoo!, and we are

fundamentally changing the way consumers use the internet on their mobile

phones," said Lee Ott, senior director mobile search, Yahoo! Inc. "Novarra

helps millions of Yahoo! oneSearch users around the globe access web results

on their mobile phones and take advantage of a breadth of internet content

without worrying about the capabilities of their mobile device."

    "We are pleased with the growth of our partnership for Yahoo! oneSearch,"

comments Joe Woods, senior vice president, business development for Novarra.

"The service showcases how Novarra integrates with an internet brand's mobile

offering. Furthermore it demonstrates our ability to automatically deliver

complex web content to a wide variety of mobile devices thereby extending the

reach for content providers who do not already have a mobile site presence."

    Novarra, the Internet Mobility Company, provides a high performance

mobile internet product suite for operators and internet brands to create new

services and revenue streams for smartphones, mobile broadband devices,

mass-market and emerging market handsets. The patented architecture is open

standards-based and designed for high volume deployments that deliver a

quality user experience. Services include full rich web, search, widgets,

personalization, video and advertising as well as support for mobile sites,

next generation portals and mobile app stores. Global deployments over 7

years on both 2.5G and 3G networks have proven consumer satisfaction, uptake

and increased data revenues.


    North America:

    Greg Venne

    Topaz Partners

    +1 (781) 404 2400

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    Annette Leach

    Hotwire PR

    +44 (0) 20 7608 2500

    SOURCE: Novarra

    CONTACT: North America, 

             Greg Venne of Topaz Partners, 



             or Europe, 

             Annette Leach of Hotwire PR,



             both for Novarra

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