NXP Software's LifeVibes(TM) QuickStart Boosts the Mobile TV Experience!
BARCELONA, Feb. 16 /PRNewswire-AsiaNet/ --
- LifeVibes(TM) QuickStart Improves Watching TV on Mobile Handsets
Through Faster Start up, Quicker and Easier Channel Zapping, and Reduced Re-
Buffering
NXP Software today unveiled its innovative LifeVibes(TM) QuickStart
software at the GSMA Mobile World Congress 2009. QuickStart is designed to
boost the quality of the user experience of mobile TV. It can cut times
needed to buffer video streams by up to a factor of 3, so viewing starts more
quickly. This reduced start-up latency also makes channel zapping much
quicker and easier. Plus the software smoothes viewing by reducing picture
"freeze" and re-buffering caused by momentary deteriorations in network
conditions.
Available as part of LifeVibes TvPlayer, QuickStart addresses key issues
that have hampered the uptake of streaming video and mobile TV. In
particular, it overcomes the slow start-up, tedious channel zapping, and lack
of video robustness. Indeed, QuickStart's highly efficient buffer management
technology can reduce the typical buffering time for a video stream, from
around 8-15 seconds, to as little as 3-5 seconds.
Furthermore, the software can run on most mobile devices that support
video streaming and / or mobile TV, and it does not require any changes to
existing network infrastructure. Also, as a purely software solution,
QuickStart can be pre-installed on handsets or offered as application
download for smartphones.
"Mobile TV and video are major growth markets for operators, service and
content providers. Juniper Research predicts a 10-fold growth to $12 billion
end-user generated revenues in 2012. By boosting the user's mobile TV
experience, QuickStart can become a key enabler to drive consumer demand,"
says Peter van de Berg, Marketing Director NXP Software.
About NXP Software
NXP Software is an Independent Software Vendor (ISV) with worldwide local
sales and support. It specializes in innovative multimedia solutions to help
mobile device and consumer electronics manufacturers deliver vibrant,
easy-to-enjoy multimedia experiences that truly stand out from the crowd. NXP
Software has established strong partnerships with key vendors to ensure
optimum flexibility, ease-of-integration and interoperability between
hardware and software platforms. Its LifeVibes(TM) software is used in over
540 million mobile devices, making the company the market leader in software
solutions for mobile multimedia. LifeVibes(TM) is a trademark of NXP
Software.
SOURCE: NXP Software B.V.
Translations:
Japanese (http://asianetnews.net/Download.asp?ID=118366)
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