Melbourne, Australia 
July 14, 2009 
 
 
 
 
 
Panvivas SupportPoint wins Bupa contract  
 
Panviva today announced that Bupa, the UKs leading health insurer, selected Panvivas 
Business Process Guidance (BPG) solution, SupportPoint, to help optimise the efficiency of its 
UK call centre operations. 
 
Bupa aims to consolidate all customer, product and procedural information into one easy-to-
navigate location, and the first step in this CRM initiative is to implement BPG.   
 
Bupa selected SupportPoint because it enables staff to access the information requireD quickly to 
perform their jobs without interrupting the flow of conversation with customers.  
 
By ensuring staff have rapid access to accurate information, we can avoid increases in call 
average handling times as the business grows in size and complexity, said Oke Eleazu, Bupa 
Health Insurances Director for Customer Service and Operations. 
 
SupportPoint has been warmly accepted by our people, as it provides reliable process and 
product information, just when they need it, said Mr Eleazu. And because SupportPoint enforces 
preferred corporate polices and standards for every call, it ensures we collectively maintain our 
focus on improving service quality. 
 
Bupa Health Insurance joins British Telecom, Colt Telecommunications and Thomson Reuters in 
adopting Panvivas SupportPoint solution in the UK.  
 
Many more organisations are recognising the benefits of providing BPG for staff in order to 
increase operational efficiency, said Panviva CEO David Frenkel. Typically, it drives down costs 
and improves customer care with a self-funding three to six month investment payback. 
  
Panviva 
Panviva is the developer of SupportPoint, the worlds leading BPG system. Over 150,000 users 
across 37 countries in 18 languages 
rely on SupportPoint to guide them through complex 
processes and policies in real-time. Primary offices are in Boston MA and Melbourne Australia. 
Panviva has been helping customers, including HP, Caterpillar, Medibank, Thomson Reuters, BT 
 
Bupa 
Bupa is the UK market leader in health and care with a strong international presence. Established 
in 1947, it has around 10 million customers in almost 200 countries and more than 49,000 
employees. Bupa Travel also offers a bespoke travel insurance service. Sanitas in Spain, MBF, 
HBA, Mutual Community in Australia and DCA Agedcare in Australia and New Zealand, IHI in 
Denmark and Health Dialog in the US are all part of the Bupa Group which also has centres in 
Hong-Kong, Thailand and Saudi Arabia.  
 
 
 
For further information: 
Sarah OBrien 
P: +613 9827 2760 M: 0408 401 502 E: sarah.obrien@squareonepr.com.au