Puma (r) Launches New "access All Areas" Motorsport Website To Celebrate 10th Anniversary In Racing

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7th April 2009, 09:16pm - Views: 426





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PUMA(R)Launches new "Access all Areas" Motorsport Website to Celebrate 10th Anniversary in Racing


HERZOGENAURACH, Apr. 7 /PRNewswire-AsiaNet/ --


    - Sportlifestyle Brand Marks Milestone With Fan Initiative


    PUMA(R) this week launched its Access All Areas motorsport campaign in celebration of its 10th anniversary in

elite motorsport. Capitalizing on professional associations with BMW Sauber F1, ING Renault F1, Red Bull

Racing, Scuderia Ferrari and Scuderia Toro Rosso within Formula One, and Ducati in Moto GP and SBKs, the

brand launched http://www.pumamotorsport.com as a central hub for news, opinions and experiences enabling

fans to live the glamorous motorsport lifestyle first-hand.


    Dubbed Access All Areas, the PUMA Motorsport website will give fans the opportunity to contribute editorially

to the site, with some fans being given exclusive behind-the-scenes access at Grand Prix weekends to meet

PUMA teams and drivers and report on their experiences.


    Access All Areas will feature regular columns from Formula One driver Anthony Davidson and former driver

David Coulthard. A comprehensive editorial team will provide news and opinion pieces as the motorsport seasons

develop, and exclusive access to PUMA teams will form the basis of eye-opening features that spotlight the inner

workings of elite racing.


    PUMA has been designing and creating footwear and apparel for top teams and drivers since 1999. PUMA's

involvement in motorsport began with its partnership with Williams F1. Since then, PUMA has partnered with

other key drivers and teams including Benetton, Arrows, Prost, BAR - Honda, ING Renault, Sauber Petronas,

Jordan Ford, Minardi F1, Panasonic Toyota and Jaguar Racing. In the world of motorsport, PUMA has been there

at every turn. 


    PUMA is also a valued partner of Ducati, Red Bull Racing and Scuderia Toro Rosso. In 2005, PUMA partnered

with Scuderia Ferrari, the oldest, most respected and successful team in Formula One. Continually dedicated to

innovation and design, PUMA meets the technological needs of the teams and drivers in an ever-demanding

sport. These performance products have also been transformed into cult favorites within the consumer market in

both lifestyle and fashion arenas.


    PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and

accessories. It is committed to working in ways that contribute to the world by supporting Creativity,

SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in

decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and

Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label

features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio

Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was

founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide

and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information,

please visit 



    For European press enquiries, contact:

    Clara Mattioli

    Tel: +49-9132-81-2961

    clara.mattioli@puma.com

 

    For International press enquiries, contact:

    Jenny Dong

Science Information Technology PUMA 2 image

    Tel: +1-617-488-1009

    jenny.dong@puma.com

 

    PUMA


    SOURCE: PUMA


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