Research Shows AmberFin Provides Superior Quality HD Video Content
LONDON, Jan. 29 /PRNewswire-AsiaNet/ --
- User Analytics Study Reveals That 84% of Consumers Prefer the HD Image
Quality of AmberFin's iCR Software When Compared to a Leading Competitor
In a recent study by independent research house User Analytics, 84% of
consumers surveyed stated that the HD image quality of files transcoded by
AmberFin's iCR software tools were far superior to that of a leading competitor.
The study took a selection of SD source material and up-converted it to HD
content using iCR and a leading competitor's solution. Results of the up-
conversion were compared based on consumer perception of the image quality.
With consumer adoption and demand for HD content continuing to increase, the
results from this study are crucial for broadcasters and content providers. They
are faced with the challenging task of converting large amounts of archived video
content, held in multiple legacy formats, to HD without compromising the quality
of the master. Over the course of 2008 HD-display TV penetration increased
significantly in Western Europe and North America and it is predicted that by
2012 HD-readiness of viewing platforms will stand between 75% and 100% in
developed markets*.
AmberFin's iCR software tools can easily convert between various formats and
feature unrivalled scaling and deinterlacing technology to offer seamless up,
cross and down conversion. Covering a multitude of formats, iCR is able to up-
convert files and reduce the file size by as much as 25%, easing delivery system
requirements without undermining image quality. Even with today's complex
business workflow systems, iCR is able to incorporate rich scripting capabilities
enabling content owners to integrate any task or system into their workflows so
that up-conversion is simply a part of the process.
Bruce Devlin, CTO, at AmberFin comments: "Whether you are reducing files to
the smallest possible size, or creating astonishing streaming HD, the study
clearly shows that the average consumer prefers the way AmberFin makes pictures.
Great media businesses need to manage the trade-off between image quality and
file size. Only AmberFin gives the media industry true control in this area."
Note
* Screen Digest, HDTV 2008, 01 July 2008
About AmberFin
AmberFin enables content owners to maximize the value of their TV, film and
video content, from capture through to distribution, while increasing revenues,
reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR,
with four-time Emmy-award winning technology, plays a key role in turning the
content that owners have into the content their customers want. As an open
standard, future proof platform that digitizes and transforms new and archived
content, AmberFin iCR delivers the best quality pictures at smaller file sizes
across multiple delivery platforms, including the Internet, VoD, TV, mobile and
other small screen devices. AmberFin is trusted by some of the world's most
prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4,
RTM and Warner Brothers, managing the digitization, review and quality control
and repurposing of their content.
Privately held by Advent Venture Partners, AmberFin is, headquartered in
Editorial contacts
Kirstyn Langford
Hotwire for AmberFin
amberfin@hotwirepr.com
+44-207-608-2500
Jaime Tero
GBC for AmberFin
jaimet@gbc-usa.com
+1-415-989-9803
SOURCE: AmberFin
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