Smarter Smartphones - Novarra Vision(TM) Platform Delivers New Benefits for
Smartphone Users
CHICAGO, April 1 /PRNewswire-AsiaNet/ --
Web accessibility, usability and services drive daily usage and new
revenues
Novarra, the Internet Mobility(TM) Company, announces new solutions
specifically designed for the smartphone category of mobile devices that are
coming to market with an increasing range of shapes, sizes and capabilities.
Novarra's industry-leading Vision(TM) mobile internet and multimedia platform
leverages and enhances features like HTML browsers, keyboards and
touch-screens to provide a better web experience by maximizing performance,
usability and breadth of web content for "always on" smartphone users.
Operators and internet brands can benefit from PC levels of adoption and
traffic on new and existing handsets from LG, Samsung, Motorola, Nokia,
Apple, Google and others.
"Smartphones and faster networks are beginning to offer consumers a more
normal browsing experience, however there are still significant limitations
to achieving PC levels of adoption and traffic," comments Tony Cripps of
Ovum. "Operators and device manufacturers need to support rich PC web content
not typically accessible, even on smartphones. Equally important is offering
mobile usability and context beyond what is necessary for a PC. Products that
are able to simultaneously address rich content and mobile context will have
an important competitive advantage over those that don't."
Novarra builds upon the company's expertise and leadership in mobile
internet services to deliver a rich experience for smartphones that includes
multimedia and PC web content along with industry leading mobile usability
features. Capabilities include:
- Broad content support for video, Flash, multimedia and RSS
- SmartNav(TM) single click jump to search, login and main content
- Multiple viewing options including pan and zoom and 'touch-to-focus'
that makes best use of touch-screens and device-specific input
capabilities
- Contextual advertising for monetization of internet services
- Mobile widgets, personalized content and on-device portal options to
support next generation portals and mobile app stores
- Network acceleration and content optimization for reduced network
payload and improved speed
"Smartphone users have a great platform for on-demand web access,
anytime, anywhere. With Novarra's mobile-specific feature set, consumers can
obtain the user experience necessary to truly achieve the utility of the
internet in your pocket," said Kevin Wallace, Novarra CTO. "It is only a
matter of time before mobile internet traffic surpasses PC traffic. When the
technology fulfills consumer expectations, daily usage and revenue will
follow."
Novarra, the Internet Mobility Company, provides a high performance
mobile internet product suite for operators and internet brands to create new
services and revenue streams for smartphones and mobile broadband devices to
mass-market feature phones and emerging market handsets. The patented
architecture is open standards-based and designed for high volume mobile
consumer deployments. The solutions deliver a high quality mobile user
experience for services including full rich web, search, widgets,
personalization, video and advertising as well as support for mobile sites,
next generation portals and mobile app stores. Global, commercial deployments
over 7 years on both 2.5G and 3G networks have proven consumer satisfaction,
uptake and increased data services revenues.
Contacts:
Europe:
Annette Leach
Hotwire PR
Novarra@hotwirepr.com
+44-0-20-7608-2500
North America:
Greg Venne
Topaz Partners
Novarra@topazpartners.com
+1-781-404-2400
SOURCE: Novarra
CONTACT: Europe,
Annette Leach of Hotwire PR,
+44-0-20-7608-2500, Novarra@hotwirepr.com; or
North America,
Greg Venne of Topaz Partners,
+1-781-404-2400, Novarra@topazpartners.com,
both for Novarra
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