EMBARGOED UNTIL 5AM FEBRUARY 15
AAPT BECOMES FIRST MAJOR TELCO TO OFFER NO-LIMIT ADSL2+
BROADBAND… GOING, GOING, GONE
Sydney, 15 February 2010 – “We’ve done it,” AAPT’s Chief Executive Paul Broad said
today as he officially launched the telco’s latest product: 24/7 Unlimited Broadband.
“Consumers can now download whatever they want, whenever they want, without having
to monitor their usage. Importantly, they’ll have total certainty of their broadband spend
without the worry of additional monthly charges or throttling,” he said.
“AAPT has committed to unlocking broadband restraints for the past year and what we’re
now launching will change the broadband telco landscape in this country.
“This is a milestone day for Australia as AAPT’s benchmark decision will force our major
competitors to do the same thing. All Australians will benefit from AAPT leading the way
with unlimited broadband,” he said.
And its gets better: in another first, AAPT has announced a unique music streaming and
download deal with record label EMI Music.
The service – unlimited broadband and home phone line rental bundled with a music
subscription - is unique in Australia and offers incredible value for money while appealing
to a wide spectrum of music lovers.
24/7 Unlimited Broadband also includes home phone line rental, $50 of music downloads
per month with access to up to a million songs and unlimited music streaming for just
$99.95 per month on a 24-month contract. Existing AAPT broadband customers can add
the EMI download deal to their current plans for $17.99 per month.*
“AAPT has formed the partnership with EMI to offer music downloads as part of the
package because we believe in supporting the music industry and paying artists for their
material. It’s that simple,” Paul Broad said.
“As consumers, we all have a moral responsibility to ensure recording artists receive the
royalties they rightly deserve and by offering our Entertainment Bundle we’re
encouraging Australians to do the right thing.
“We were first to market with 2am-8am Unlimited; then 8pm – 8am Unlimited; and now
24/7 Unlimited Broadband downloads plus music streaming.
AAPT’s Unlimited 24/7 Broadband and Music Bundle is available from February 15 2010.
* PRODUCT DETAIL:
24/7 Unlimited Broadband: Residential use AAPT ADSL2+ coverage areas. 24/7 broadband with no caps, no
throttling, home phone line rental (call costs extra) plus $50 of music downloads p/mth and access to up to 1 million songs with
unlimited music streaming, all for $99.95 p/mth ADSL2+ on a 24-mth contract. Total minimum cost over 24 months $2398.80.
Music pack (without 24/7 broadband) will be available as an add-on to any AAPT Broadband product or Bundle of AAPT for
$17.99 per month on a 12-mth contract, available to new and existing customers. Total minimum cost over 12 months is
215.88.
FOR MEDIA ENQUIRIES, CONTACT:
Louise Di Francesco
Verve Communications
Ph: (0418) 617 869
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