Celltick Launches First Global Advertising Network for the Idle Screen
LONDON, January 20 /PRNewswire-AsiaNet/ --
Celltick, the leading provider of idle screen mobile marketing, today
announces the launch of livescreen.com, the world's first web-based ad server
which allows local and global advertisers to purchase idle screen advertising
in all markets where Celltick's LiveScreen Media platform is operational. The
platform was built in collaboration with BidVertiser an international ad
network serving billions of ads per month, using a proprietary ad serving
platform.
Celltick's LiveScreen Media allows millions of users around the world to
receive entertainment, news, sports, business and lifestyle teasers, as well
as advertising and operator promotions, direct to the idle screens of their
mobile handsets. The content broadcast to each customer is segmented
according to their historical responses, geographic location, the time of day
and individual demographics - ensuring that all content is relevant to the
person who receives it.
This announcement further reinforces Celltick's stated media strategy.
The first phase was to shift its business model from selling technology to
managing a media channel for operators. These services have already achieved
critical mass in their respective markets and are currently covering over 20
million users.
LiveScreen Media allows advertisers to place idle screen advertising
campaigns prompting an immediate response from interested consumers.
Advertisers who have already taken advantage of this unique media channel
include Coke, America Express, Unilever and Honda. With the launch of
livescreen.com, long tail advertisers will now be able to participate in idle
screen promotions as well.
A recent survey conducted among LiveScreen Media users indicates that 19%
of customers were exposed to advertising on the idle screen during the last 3
months.
- 43% of LiveScreen Media users are between the ages of 25-35, 40% are
between the ages of 14-24.
- 65% of LiveScreen Media users are male, 35% female.
When examining users' attitudes towards, advertising, the majority (57%)
indicated that the most appealing proposition by advertisers on the idle
screen is a discount on the advertised service or product.
Stephen Dunford, CEO of Celltick, said: "Celltick is proud to be
launching a global ad network specifically for the idle screen. The idle
screen represents one of the biggest mobile advertising opportunities in the
coming years, and we are already well placed to serve ads to millions of
mobile customers around the world. livescreen.com provides a central hub for
advertisers of all sizes to interact with customers on a local, personalized
and timely manner."
Celltick Technologies Ltd., the pioneer of Active Mobile
Marketing, has introduced a new medium into the mobile space. Its flagship
product, LiveScreen(TM) Media, allows content providers and advertisers to
broadcast targeted content and marketing messages to millions of mobile idle
screens, turning them into a network of interactive billboards, creating a
strong revenue stream for operators.
Celltick cooperates with mobile operators to turn the mobile
screen into a powerful revenue driver. The company has close relations with
all network infrastructure companies, major SIM vendors, leading handset
manufacturers and industry standard organisations, as well as global content
providers and media agents.
Founded in 2000 and privately owned, Celltick is headquartered
in the UK with offices in Israel, Russia, Singapore, India, Thailand and
Brazil.
advertising network, reaching over 60 Million unique users each month by
running targeted ads on 50,000 websites, blogs, RSS feeds and videos.
BidVertiser offers publishers with the ability to sell their ad space,
automatically, to the highest bidder and allows advertisers to target ads on
verticals of their choice with full control and transparency.
For comprehensive survey results and any other press
inquiries:
Stacy Fassberg
PR Coordinator
Celltick
+972-544-234-976
stacyf@celltick.com
SOURCE: Celltick
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