El Salvador's Fixed and Mobile Data Markets will Double by 2014, Pyramid Research Finds
CAMBRIDGE, Mass., May 30 /PRNewswire-AsiaNet/ --
El Salvador's fixed and mobile data markets will double in size by 2014 as mobile data services, fixed
broadband, and pay-TV drive growth, according to a new report from Pyramid Research (www.pyr.com), the
Communications Markets in El Salvador offers a precise, incisive profile of the country's converged
telecommunications, media, and technology sectors based on proprietary data from our research in the
Salvadorian market. The 8-page report provides detailed competitive analysis of both the fixed and
mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and
spread of new technologies such as WiMax, IPTV, and VoIP. This executive study provides a comprehensive
view of the Salvadorian communications market by analyzing key trends, evaluating near-term opportunities,
and assessing upcoming risks and factors. Download an excerpt of this report here:
El Salvador ranks 12th in Latin America in terms of market size, with the telecom industry expected to
generate US$1.5 billion in 2009, notes Jose Magana, analyst and author of the report. "Mobile services and
broadband have been the engine for growth with penetration of the population closing at 100 percent and 2
percent, respectively, in 2008," he says. "Pyramid expects that the Salvadorian telecommunications markets
will see most growth from mobile data services, fixed broadband, and pay-TV, all of which are
underpenetrated segments as of 2009," he adds.
Data services will grow at a CAGR of 21 percent over the next five years with both fixed and mobile
broadband posting double-digit expansion over the forecast period. "Mobile data services is expected to grow
at a CAGR of 22.6 percent over the next five years, thanks to infotainment services such as music, ringtones,
mobile video, and mobile Internet," Magana comments. "Pyramid anticipates operators will focus their efforts
on promoting data services as 3G handsets will account for 36 percent of the total base by 2014 from 4
percent in 2009," he says.
The fixed market is showing steady signs of transformation toward broadband. "Broadband penetration will
advance from 3.0 percent in 2009 to 7.7 percent in 2014, driven by a constant price decline pushed by the
uptake of bundled packages," says Magana. The report finds that fixed operators are promoting triple and
quadruple plays to encourage adoption and increase loyalty.
Communications Markets in El Salvador is part of Pyramid Research's Latin America Country Intelligence
Report Series. Pyramid Research's premium Country Intelligence Reports are the industry's best available
analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide.
Download an excerpt of this report here:
Communications Markets in El Salvador is priced at US$990 and can be purchased online here:
Williams via email at dave.williams@pyr.com or telephone at +1-858-485-8870.
For more information about Pyramid Research's products and services, please visit www.pyr.com or contact
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the
telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection
of emerging markets, emerging technologies and emerging business models, powered by the bottom-up
methodology of our market forecasts for over 100 countries-a distinction that has remained unmatched for
more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's most comprehensive market
data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused
event company serving the US$3 trillion worldwide communications market. Lightreading.com is the ultimate
source for technology and financial analysis of the communications industry, leading the media sector in terms
of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research,
provide the most comprehensive communications research, market data, and technology analysis in close to
100 markets around the world. Light Reading produces nearly 20 targeted communications events including
TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo,
as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was
acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About TechWeb
business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb
produces the most respected and consumed media brands in the business technology market. Today, more
than 13.3 million* business technology professionals actively engage in our communities created around our
global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the
TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The
Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine,
MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services
including next-generation performance marketing, integrated media, research, and analyst services. TechWeb
is a division of United Business Media, a global provider of news distribution and specialist information
services with a market capitalization of more than US$2.5 billion.
*13.3 million business decision-makers: based on number of monthly connections
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and
monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses
inform markets and serve professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business
information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve
these communities, bringing buyers and sellers together, helping them to do business and their markets to
Press contact:
Jennifer Baker
+1-617-871-1910
jbaker@pyr.com
SOURCE: Pyramid Research
CONTACT: Jennifer Baker
+1-617-871-1910
jbaker@pyr.com
(UBM)
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