Embedded Systems Will Drive Demand for 4G Mobile Data, Report Finds
NEW YORK, July 31 /PRNewswire-AsiaNet/ --
Including embedded 4G technologies in mobile devices will change dealings between
network operators and device suppliers, says Unstrung Insider
A major push to include embedded 4G technologies in a wide range of mobile and consumer
devices will create a built-in market for anticipated 4G services such as mobile WiMax and LTE,
but it also will force some fundamental changes in the mobile industry ecosystem, particularly in
the relationships between network operators and device suppliers, according to the latest report
4G Inside: Embedded Modules for Mobile WiMax & LTE analyzes the evolving 4G market,
focusing on the key technical and commercial issues affecting embedded modules based on
mobile WiMax and LTE. It evaluates the ecosystems and business models for LTE and mobile
WiMax within the framework of decisions that device makers must take regarding which, if any,
embedded systems to build into their products. The report explores the primary issues that will
affect the deployment of embedded modules, including spectrum requirements, intellectual
property rights, pricing, and chip requirements. The report includes profiles of nine leading
suppliers of mobile technologies and explores their strategies for 4G services and embedded
devices.
For a list of companies analyzed in this report, please visit:
"For 4G data services to succeed, embedded technologies must find their way into a wider
range of end-user devices -- not just notebooks and handsets, but also consumer electronics,
surveillance cameras, automotive communications systems, and more," notes John Blau,
research analyst with Unstrung Insider and author of the report. "The ultimate key to success
will be the ability of
chip makers to develop higher-performance, lower-power, smaller, and cheaper chips."
Technology development is just one part of the challenge facing the mobile industry
regarding next-gen data services, Blau says. "The brains to develop these chips are arguably
out there, but the economies of scale needed to drive down costs will only come with sufficient
demand, which is linked to network coverage -- which, in turn, is linked to a complex mix of
spectrum, technology, intellectual property rights, and industrial politics," he explains.
Key findings of 4G Inside: Embedded Modules for Mobile WiMax & LTE
include:
-- New 4G systems could lead to an entirely new way of thinking about system-on-chip
architectures in the semiconductor industry
-- Intel expects a range of royalty rates for mobile WiMax essential patents to be announced
within the next month
-- A boost for embedded modules could come from MIMO, which Texas Instruments believes
will be first introduced in laptops
-- The GSM Association is studying how to make HSPA and later LTE-enabled devices
easily recognizable, similar to the successful WiFi branding
4G Inside: Embedded Modules for Mobile WiMax & LTE provides critical insight and analysis
for a range of industry participants, including:
-- Mobile network operators needing insight into the development of technologies and
products that will enable rapid uptake of 4G data services, and the timing for when those
products will become available
-- Chip suppliers looking for an independent assessment of the market opportunity for
embedded mobile WiMax and LTE modules
-- Mobile device makers needing a competitive overview of the emerging embedded 4G
module sector
-- Investors seeking a better understanding of how the mobile WiMax and LTE sectors will
develop, and which technology suppliers are most likely to emerge as the winners
4G Inside: Embedded Modules for Mobile WiMax & LTE is available as part of an annual
single-user subscription (12 monthly issues) to Unstrung Insider, priced at $1,595. Individual
reports are available for $900 (single-user license).
information on all of Light Reading's Insider services, please visit
To request a free executive summary of the report, or for details on multi-user licensing
options, please contact:
Jeff Claudino
Director of Sales
Insider Research Services
619-229-9940
claudino@lightreading.com
Press/analyst contact:
Dennis Mendyk
Managing Director
Insider Research Services
201-587-2154
mendyk@heavyreading.com
About Light Reading
technology and financial analysis of the communications industry, leading the media sector in
terms of traffic, content, and reputation. It reaches an extensive audience of executives and
technologists within the telecom and enterprise networking communities, as well as the
financial/industry analysts and investors who track these sectors. Light Reading was acquired
by United Business Media in August 2005, and operates as
a unit of UBM.
About TechWeb
TechWeb (techweb.com/aboutus), the global leader in business technology media, is an
innovative business focused on serving the needs of technology decision-makers and
marketers worldwide. TechWeb produces the most respected and consumed media brands in
the business technology market. Today, more than 13.3 million* business technology
professionals actively engage in our
communities created around our global face-to-face events Interop, Web 2.0, Black Hat and
VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent
Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and
the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine,
Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging
from next-generation performance marketing, integrated media, research, and analyst services.
TechWeb is a division of United Business Media, a global provider of news distribution and
specialist information services with a market
capitalization of more than $2.5 billion.
* 13.3 million business decision-makers: based on # of monthly connections
SOURCE: Unstrung Insider
CONTACT: Jeff Claudino
Director of Sales,
+1-619-229-9940,
claudino@lightreading.com,
or press & analysts,
Dennis Mendyk, Managing Director,
+1-201-587-2154,
mendyk@heavyreading.com,
both of Insider Research Services,
for Unstrung Insider
NEWS 
