MEDIA RELEASE PR36666
GfK Asia Unveils Weekly Tracking of Mobile Phone Retail Sales in Korea
SINGAPORE, Oct. 20 /PRNewswire-Asia-AsiaNet/ --
New GfK Weekly Data Service provides Valuable Insights to Korean Mobile Phone Manufacturers and
Retailers
Leading market research company, GfK Asia, has launched a new weekly tracking service for the South
Korean mobile phone market in response to the needs of this country's fast moving mobile phone industry.
This unique new service addresses the industry's requirements for a total market view while providing
meaningful insights into the dynamics that drive the weekly retail purchase trends and promotional impact
across all mobile phone categories.
The South Korean mobile phone market is forecasted to reach close to 21.9 million units in 2009. In
September, the top 3 brands took up more than 90% of the market.
GfK Asia provides reliable mobile retail tracking data to the industry by using its fast and accurate auditing
system. Korean data will be provided on a weekly basis by nationwide Telecom Specialists shops, General
Electronic Stores, and Hyper Market 'shop-in-shop' stores. The extrapolated data includes operators such as
SK Telecom, KT, and LG Telecom. GfK first launched mobile phone tracking in South Korea in 2004.
However, this original service provided only metro market (Seoul, Inchon and Kyunggi) mobile retail tracking
data on a monthly basis. This service now encompasses all types of mobile phones, including Smart Phones,
in all regions of the Korean Peninsula on a weekly basis from October 2009.
Korean mobile phone manufacturers and retailers can benefit from the use of this information by using it to
monitor the ever-changing retail landscape while identifying swift sales trends for their product sales,
marketing, and merchandising strategies.
About GfK Asia Pte Ltd
GfK Asia Pte Ltd (GfK Asia), part of the global GfK Group, is a leading research company with over 20
years experience in providing reliable Asian retail and technology market data. Our analysts track a broad
range of consumer technology markets, including: consumer electronics, telecommunications, IT, household
electrical appliances (large and small), optics, entertainment, automotive, gaming as well as digital imaging.
GfK Asia covers more than 55 product groups and over 350,000 models, collecting monthly data from over
6,000 specialist / independent shops as well as over 170 organized retailers with approximately 15,000
outlets. This disciplined methodology, together with tight field operational control in every country, allows GfK
Asia to produce high quality reports containing reliable information that our clients can use with confidence.
Based in Singapore, with other offices in India and Japan, GfK Asia offers extensive coverage of the following
countries: China, Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, Hong Kong, Vietnam, and
The GfK Group
The GfK Group offers the fundamental knowledge that industry, retailers, services companies and the
media need to make market decisions. It offers a comprehensive range of information and consultancy
services in the three business sectors of Custom Research, Retail and Technology and Media. The no. 4
market research organization worldwide operates in more than 100 countries and employs over 10,000 staff.
In 2008, the GfK Group's sales amounted to EUR 1.2 billion. For further information, visit our website:
Media Contacts:
Korea
Moongen Kwon
General Manager
GfK Marketing Services Korea Ltd.
Tel: +82-2-6712-4002
Fax: +82-2-6712-4020
Email: Moon.kwon@gfk.com
Singapore
Lisa Williamson
Bryant Williamson Communications
Tel: +65-9100-4097
Email: Lisa@bryantwilliamson.com
SOURCE: GfK Asia Pte Ltd
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