Gionee Taps Telegent Systems to Power Mobile TV Handsets
SHANGHAI, May 13 /PRNewswire-AsiaNet/ --
Leading China domestic handset provider Gionee introduces free-to-air TV phones based on
Telegent's TLG1100
Telegent Systems, the company that makes television mobile with its high-performance single-
chip mobile TV solutions, and Shenzhen Gionee Communication Equipment Co., Ltd., a leading
provider of mobile phone solutions to China's domestic market, today announced availability of a
free-to-air TV handset from Gionee that leverages Telegent's mobile TV technology. Gionee's TV
phone allows consumers to receive the same live, familiar television programming that is broadcast
over free-to-air channels while they are on the go.
"Mobile TV is a very attractive feature to consumers that is a key influencer in purchasing
decisions," said Wang Lei, assistant general manager of Gionee. "We believe that the free-to-air
mobile TV feature, enabled by Telegent's technology, will be a significant factor in driving handset
sales in 2008."
Gionee's free-to-air mobile TV phone, the Gionee A10, features a 3.0 QVGA touchscreen and is
immediately available through Acorn International's TV shopping network, also online at
phones this year, including models with large screen sizes and a model targeting women users.
"The analog TV feature will be the major selling point for mobile phones in China this year," said
Kirby Deng, deputy general manager of SINO Market Research. "We estimate that analog TV
phones will account for around 15% of handset sales in China in 2008."
The Gionee A10's mobile TV feature is powered by the TLG1100, a high-performance single-chip
mobile TV receiver from Telegent Systems. The TLG1100 supports NTSC, PAL and worldwide FM
broadcast standards and is designed specifically for mobile environments, delivering a high quality
picture that remains stable at high speeds of up to 430 km/h. The chip also achieves ultra-low
power consumption, enabling multiple hours of continuous viewing time.
"We are pleased to partner with a leading brand such as Gionee," said Weijie Yun, president and
CEO of Telegent Systems. "There is significant demand for the free-to-air mobile TV feature in
China. Gionee's brand recognition combined with its ongoing investment in mass advertising
channels will help further accelerate market adoption."
About Shenzhen Gionee Communication Equipment Co., Ltd.
Shenzhen Gionee Communications Equipment Co., Ltd. is a privately-owned high-tech
enterprise which engages in R&D, processing and manufacture of handsets, selling both within
China and exporting to foreign markets. Established in 2002 with a registered capital of RMB200
million, Gionee has a staff of 18,000 employees, including 1,000 individuals engaged in research
and development. Gionee has rapidly attained a leadership position within China's communications
industry and is currently one of China's most influential brands. For more information, visit
About Telegent Systems, Inc.
Telegent Systems is a leading fabless CMOS semiconductor company providing high
performance, single-chip solutions enabling free-to-air and pay-per-view mobile TV in mobile
handsets, portable devices and consumer electronics. Telegent's solutions make television mobile,
delivering both analog and digital broadcast reception with unparalleled sensitivity and picture
quality in mobile environments, ultra-low power consumption and the highest integration simplifying
mobile device design and manufacture. Telegent Systems has its US headquarters in Sunnyvale,
SOURCE Telegent Systems, Inc.
CONTACT: Diana Jovin of Telegent Systems, Inc.,
+1-408-990-7092,
djovin@telegent.com; or
Daniel Ding, Export Manager of Shenzhen Gionee Communication
Equipment Co., Ltd.,
+86-755-83581607,
dzq@gionee.com
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