Haier Telecom Finds Red Bend's Mobile Software Management Solutions Fashionable
BEIJING, Jan. 19 /PRNewswire-AsiaNet/ --
Adopts Red Bend's Firmware Over-the-Air and Device Management Software
Red Bend Software, the market leader in Mobile Software Management (MSM),
announced today that Haier (Qing Dao) Telecom Co., Ltd. has licensed Red
Bend's vCurrent(R) Mobile firmware over-the-air (FOTA) client software and
vDirect Mobile(TM) device management software for its HG-V70 GSM mobile phone
available for China Mobile Communications Corp. (CMCC) subscribers. Haier
Telecom is a subsidiary of the Haier Group, the world's fourth largest
household appliances manufacturer. With Red Bend's MSM solutions, users of
the HG-V70 can easily and quickly keep their mobile phone software up-to-date
with the latest features and performance improvements. Haier plans to adopt
vCurrent Mobile and vDirect Mobile for more mobile phone models to be
launched in 2009.
One of Haier's main objectives is to find creative ways to satisfy its
users' needs, and it is dedicated to bringing innovative wireless
telecommunication technology into its fashionable mobile phone products. Red
Bend's MSM solutions give Haier's mobile users a more enriching experience by
enabling continuous software improvements while satisfying operators'
requirements for device management to easily provision new subscribers and
configure applications and network settings.
Red Bend's award-winning MSM solutions have shipped in more than 410
million devices worldwide. vCurrent Mobile FOTA software enables operators
and device manufacturers to upgrade software quickly and efficiently over the
air. vDirect Mobile, a DM client that is interoperable with standards-based
OMA DM servers, allows remote configuration and provisioning of mobile
devices.
"Because mobile operators and manufacturers need to increase revenues,
reduce support costs and achieve faster time to market, Red Bend's FOTA and
device management software have become adopted globally in more than 200
handset models," said Danny Wang, Country Manager of Greater China for Red
Bend Software. "Haier is one of three recent Red Bend customers in China,
along with Lenovo Mobile and Nollec, that has selected Red Bend for our
strong customer support and innovative mobile software management solutions."
Features of the HG-V70
The HG-V70 has a candy bar design with red finishes. Its features include
a 65,000-color display, memory card slot, VGA camera polyphonic ringtones and
mini USB port.
For more information about the HG-V70, visit:
About Haier (Qing Dao) Telecom Co., Ltd.
Haier (Qing Dao) Telecom Co., Ltd. is a subsidiary company of Haier Group
with the first class SMT soft production line and testing equipment. Its
advanced mobile phone manufacturing facilities can produce both GSM and CDMA
phones with an annual production capacity at more than 15 million sets. Under
the guide of the philosophy of fashion technology, Haier has committed itself
to integrate the frontier wireless telecommunication technology into
fashionable mobile phone products and to embody new technology by fashion. In
addition, Haier mobile has won a number of awards including consecutively
four times being highly praised by "CCID China's Mobile Telephone Subscriber
Degree of Satisfaction Survey." More information is available at
About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM),
provides client software for managing firmware, applications and devices over
the air. The company's award-winning MSM products enable device
manufacturers, mobile operators and software developers to increase revenues,
reduce support costs and achieve faster time to market by remotely managing
their software assets on mobile devices. Red Bend's software has been
deployed in 410 million mobile devices by seven of the top 10 handset
manufacturers, including LG Electronics, Motorola, Sharp, Sony Ericsson and
ZTE, as well as 30 other leading companies in the mobile, M2M and WiMAX
markets. Unlike device management vendors with proprietary end-to-end systems
and manufacturers' internally developed solutions that are platform specific,
Red Bend is the only company offering independent client software that is
interoperable with any standards-based server and that works with any
platform on any type of mobile device. Founded in 1999, Red Bend is a
privately held, venture capital-financed company with offices in China,
Israel, Japan, Korea, the U.K. and the U.S. To learn how Red Bend is bending
rules and breaking boundaries with mobile software management, visit
SOURCE: Red Bend Software
CONTACT: Red Bend Software,
Li Tong,
+86-10-6563-9870, li.tong@redbend.com; or
Christopher Leary,
+1-781-890-2090 x227, christopher.leary@redbend.com;
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