MEDIA RELEASE PR37202
Light Reading's Policy Control & Deep Packet Inspection Virtual Tradeshow Exceeds Registration &
Attendee Goals
NEW YORK, Nov. 20 /PRNewswire-AsiaNet/ --
Light Reading's Policy Control & DPI Virtual Tradeshow debuted on Tuesday with the industry's leading policy
control experts, more than 600 attendees, and 9 sponsors
Light Reading (www.lightreading.com), the leading online publication for the telecom industry, and Heavy
Reading (www.heavyreading.com), its prestigious market research division, produced the Policy Control & Deep
Packet Inspection Virtual Tradeshow on November 17, with 1,216 registrants, 611 attendees, and 9 sponsors.
Heavy Reading's leading policy control experts moderated the Virtual Tradeshow conference sessions, led by
Conference Chair and Heavy Reading Chief Analyst Graham Finnie, with participation from Senior Analyst Patrick
Donegan. The Policy Control & DPI Virtual Tradeshow was designed to ensure high-quality communication across
all segments of the value chain. The show focused not just on technology options, but also encouraged discussion
and debate on what real value these tools can bring to network operators and service providers, focusing especially
on the value they can add to broadband service packages. The Policy Control & DPI Virtual Tradeshow built off of
Light Reading's Policy Control, DPI & the Mobile Broadband Revolution live event held earlier this year at CTIA.
Policy Control & DPI Virtual Tradeshow sponsors included Platinum Sponsor Allot Communications; Gold
Sponsors Camiant, Continuous Computing, and Volubill; and Bronze Sponsors BroadHop, ComAbility, LSI,
Openet, and Procera. The Virtual Tradeshow was promoted extensively via Light Reading's network of 300,000
unique visitors. With a registration goal of 1,000 registrants, the Policy Control & DPI Virtual Tradeshow surpassed
goals with more than 1,200 registrants from 70 different countries.
"In today's environment with travel budgets under constant pressure, the virtual trade show format proved a hit
with sponsors and attendees," said Conference Chair Finnie. "Panel discussions were lively with plenty of debate
and questions from the virtual audience on topics ranging from net neutrality to the role of policy in customizing
service packages."
"We could produce the largest virtual conference in the policy control and DPI market because of our emphasis
on quality content led by Heavy Reading analysts, and the fact Light Reading is by far the largest and most
influential online site in the worldwide communications industry," said Joe Braue, Light Reading SVP and Group
Director.
The Policy Control & DPI Virtual Tradeshow, which took place from 9 a.m. to 5 p.m. ET, included all the
elements of a live event and more, such as an auditorium with three different panel sessions, one keynote session,
live Q&A, and chat/networking sessions in the virtual lounge after each panel and keynote with participation from
Light Reading editors, Heavy Reading analysts, and attendees. Additionally, exhibitor booths with downloadable
materials were on the Virtual Tradeshow floor with chat features allowing suppliers and buyers to interact.
The Policy Control & DPI Virtual Tradeshow will be archived here on Friday, November 20:
For more information on Light Reading's upcoming virtual tradeshows please email events@lightreading.com.
Contact
Amy Averbook
Light Reading
212-600-3373
averbook@lightreading.com
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused
event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source
for technology and financial analysis of the communications industry, leading the media sector in terms of traffic,
content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis in close to 100 markets around
the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo
New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day
events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in
August 2005 and operates as a unit of TechWeb.
About TechWeb
business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb
produces the most respected and consumed media brands in the business technology market. Today, more than
13.3 million* business technology professionals actively engage in our communities created around our global face-
to-face events including Interop, Web 2.0, Black Hat, and VoiceCon; online resources like Light Reading, Intelligent
Enterprise, InformationWeek.com, bMighty.com, and Financial Technology brands; and the market leading, award-
winning InformationWeek Magazine, TechNet Magazine, MSDN Magazine, and Wall Street & Technology
magazines. TechWeb also provides end-to-end services such as next-generation performance marketing, custom
media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news
distribution and specialist information services with a market capitalization of more than $2.5 billion.
* 13.3 million business decision-makers: based on # of monthly connections
United Business Media Limited is a leading global business media company. We inform markets and bring the
world's buyers and sellers together at events, online, in print, and with the information they need to do business
successfully. We focus on serving professional commercial communities, from doctors to game developers, from
journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,500 staff in more than 30
countries are organized into specialist teams that serve these communities, helping them to do business and their
markets to work effectively and efficiently.
SOURCE: Light Reading
CONTACT: Amy Averbook,
Light Reading,
+1-212-600-3373,
averbook@lightreading.com
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