Apple is a trademark of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. FOXTEL marks
are used under licence by FOXTEL Management Pty Limited.
Mobile FOXTEL™ available on Apple iPhone® in a Telstra exclusive
14 October 2009 – Telstra customers can now stream Mobile FOXTEL to iPhone™ (OS 3.1 and
above) devices on the Next G™ network.
iPhone customers with Telstra can now watch more than 30 Mobile FOXTEL channels in the palm of
their hand using the latest in video encoding technology.
Freddie Jansen Van Nieuwenhuizen, Director, Telstra Product Management, said Telstra’s iPhone
customers will be the first to experience the new video streaming via the Next G network, offering
enhanced viewing quality, and stereo sound to improve the Mobile FOXTEL experience.
“The iPhone is a logical first choice for delivering an improved Mobile TV experience. Generally, iPhone
users are already accustomed to consuming a vast array of media on their devices. Mobile FOXTEL
provides an exciting opportunity for these customers to enjoy top quality programming while on the go,”
Mr Jansen Van Nieuwenhuizen said.
“The power and reach of Telstra’s Next G™ network means you can watch your favourite channels, like
FOX 8, FOX Sports News TV, Fashion TV or MTV in more places. Combine this with the video-on-
demand services available on BigPond TV, as well as V8 Supercars and horseracing video streaming
from BigPond Sports, and you have a range of content to suit everyone’s tastes. Telstra iPhone
customers can now receive the best that mobile TV has to offer,” he said.
The service improvements will not be limited to the iPhone, the capability will be rolled out progressively
with a range of future Telstra Next G handsets over coming months.
“Downloading video or watching streamed content is becoming increasingly popular and according to a
recent Sensis report¹, four in 10 Australians download video or watch streamed video content, up four
percentage points in the past year. In addition, the report states more than one in four Australians now
use a mobile phone to access the internet.
“Friday and Saturday nights at 9pm were the most popular times for people watching Mobile FOXTEL
during September this year. Entertainment, music and kids programs are generally the highest rating,
followed by news, and we expect with the improved quality streams, the usage will only continue to
increase,” he said.
Patrick Delany, FOXTEL Executive Director Sales and Product agreed.
“The future of entertainment is about personalising the experience and putting consumers in control,”
said Mr Delany.
"Personalising entertainment is the next frontier in television and FOXTEL is leading the way. A mobile
phone is no longer just for making and receiving calls, it's become a multimedia tool connecting users to
the internet, email, music, FOXTEL’s great programming, and even the FOXTEL iQ using the Online TV
Guide and the Remote Record function.
“Making these services available to our subscribers with iPhones gives them even more ways to get the
most from their FOXTEL service and the programs look great on the iPhone's larger screen," he said.
iPhone customers with Telstra can subscribe to the Mobile FOXTEL Ultimate Combo for $18 per
month, with Mobile FOXTEL from Telstra 2 pack combo’s such as Kids and Entertainment available for
$12 per month. Customers can also sample Mobile FOXTEL by purchasing a day pack for only $4.
Telstra Mobile TV services are unmetered, which means they can be viewed on a Next G™ mobile
without incurring data charges. Services can be accessed by navigating to the BigPond Portal via the
BigPond Mobile for iPhone Safari bookmark.
Telstra Media Contact: David Luff | 0419 850 205.
FOXTEL Media Contact: Mikala Robertson | 02 9813 7406 | 0412 334 851
1
Sensis 2009 e-Business Report: August 2009
NEWS 
