MEDIA RELEASE PR37295
Mobile Services Will Keep Revenue Flowing in Hong Kong
CAMBRIDGE, Mass., Nov. 26 /PRNewswire-AsiaNet/ --
In Hong Kong, mobile services will make gains against fixed services in the coming years, reaching 55% of total
revenue by 2014, according to the latest report from Pyramid Research, the telecom research arm of the Light
Reading Communications Network.
Hong Kong: Mobile Data Becomes the Focus of Leading Hong Kong Operators offers a precise, incisive profile
of the country's converged telecommunications, media, and technology sectors based on proprietary data
from our research in the Hong Kong market. This 28-page report provides detailed competitive analysis of both the
fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction
and spread of new technologies, such as WiMAX, IPTV, and VoIP. It provides a comprehensive view of the Hong
Kong communications market by analyzing key trends, evaluating near-term opportunities, and assessing
upcoming risks factors. Download an excerpt
"This rise in the market share of mobile services is due to the accelerating adoption of mobile broadband
services," says Daniel Yu, Analyst at Pyramid Research and author of the report. "We expect mobile subscription
numbers in Hong Kong to increase from 9.2m at year-end 2008 to 10.8m at year-end 2014," he adds.
The report finds that operators will focus on migrating existing 2G users to 3G+ while promoting data usage to
counterbalance the decline in voice ARPS. "Operators' continued push for 3G adoption will drive 3G subscriptions
as a proportion of total subscriptions from 32% at year-end 2008 to 86% at year-end 2014."
Even though mobile voice ARPS will continue to drop due to continuing downward pressure on voice tariffs,
healthy growth in data services will ensure that total mobile ARPS will increase at a 1% CAGR, to US$22.86 in
2014. "Operators will also rely heavily on 3G+ networks to offer innovative and revenue-generating VAS, such as
mobile TV, media downloads, gaming and customized applications," Yu explains. "Messaging services will still
contribute 55% of total data revenue in 2009, but as 3G services become even more pervasive, infotainment and
connectivity will together make up 61% of total data revenue by 2014."
Hong Kong: Mobile Data Becomes the Focus of Leading Hong Kong Operators is part of Pyramid Research's
Asia-Pacific Country Intelligence Report Series. Pyramid Research's premium Country Intelligence Reports are the
industry's best available analysis on market trends, regulatory environments, and competitive dynamics for 60
countries worldwide. It can be purchased online here
via email at avega@pyr.com or telephone at +1 809 330 4520.
For more information about Pyramid Research's products and services, please visit www.pyr.com or contact us
at info@pyr.com.
About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the
telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology
of our market forecasts for over 100 countries-a distinction that has remained unmatched for more than 25 years.
As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy
Reading, providing the communications industry's most comprehensive market data, trusted research and insightful
technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused
event company serving the US$3 trillion worldwide communications market. Lightreading.com is the ultimate
source for technology and financial analysis of the communications industry, leading the media sector in terms of
traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the
most comprehensive communications research, market data, and technology analysis in close to 100 markets
around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet
Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused
one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business
Media in August 2005 and operates as a unit of TechWeb.
About TechWeb
business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb
produces the most respected and consumed media brands in the business technology market. Today, more than
13.3 million* business technology professionals actively engage in our communities created around our global face-
to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light
Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and
the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including next-generation performance
marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a
global provider of news distribution and specialist information services with a market capitalization of more than
US$2.5 billion.
*13.3 million business decision-makers: based on number of monthly connections
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring;
and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and
serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders,
from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500
staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers
and sellers together, helping them to do business and their markets to work effectively and efficiently. For more
Press contact:
Jennifer Baker
+1-617-871-1910
jbaker@pyr.com
SOURCE: Pyramid Research
CONTACT: Jennifer Baker
+1-617 871-1910
jbaker@pyr.com
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