NAVTEQ Global LBS Challenge(TM) - Asia-Pacific Winners Announced
SINGAPORE, June 18 /PRNewswire-AsiaNet/ --
Joikusoft Wins Grand Prize in Annual Location-Based Developers' Program
NAVTEQ (NYSE: NVT), a leading global provider of digital map data for location-based solutions
and vehicle navigation, announced yesterday during an awards ceremony at CommunicAsia 2008
that Joikusoft is the Grand Prize Winner of this year's NAVTEQ Global LBS Challenge -- Asia-
Pacific (APAC).
As the Grand Prize Winner, Joikusoft received a prize package valued at $275,000 USD,
including $50,000 USD in cash and $225,000 USD in NAVTEQ(R) data licenses. Joikusoft's
solution, JoikuSpot, is a free location-aware mobile software solution that turns Nokia Smartphones
into hotspots. When JoikuSpot software is installed on the phone, laptops and internet tablets, it can
establish wireless internet connections via the phone's 3G internet connection. Virtually any
wireless device can become its own hotspot.
Three runners-up were also announced: First Runner-up, Road-Guard; Second Runner-up,
Point-I; and Third Runner-up, Pacific DataVision. Each runner-up received $7,500 USD in cash
along with data licenses valued at $150,000 USD.
Road-Guard's GreenDrive(TM) patented technology helps drivers develop smart and safe driving
techniques that lead to average fuel savings of 10-25%. GreenDrive senses the nature and
significance of impending road attributes that influence fuel consumption and alerts the driver.
GreenDrive provides drivers with both real-time and historical information about their eco-driving
performances.
Point-I's solution, On2Gether, provides communication, location information, security and
entertainment all at once. Location-based features include message, call and chatting, avatars, and
pictures between friends. On2gether also provides indirect exposure of location information by
showing only the distance on the home screen, and helps guarantee security by sending the
location periodically when in safety mode. On2gether is perfect for social networking between
friends.
Pacific DataVision's solution, SkyMail, enables mobile workers to quickly send a prioritized voice
message with their location from a mobile phone to any email address in the world. Locator for
SkyMail provides user-initiated tracking and includes GPS coordinates, physical address, an
interactive map, and timestamp in addition to the SkyMail prioritized voice message.
The annual Global LBS Challenge, which has established a reputation as the premier event in
the location-based services (LBS) industry, invites developers to build innovative location-enabled
applications that work with mobile phones and/or wireless handheld devices using dynamic
positioning technology and NAVTEQ map data. The announcement of the APAC winners
concludes the 2008 Global LBS Challenge which also had winners in the Europe-Middle East-Africa
(EMEA) region and Americas region announced earlier in the year. The total value of prizes,
consisting of cash and data licenses awarded by NAVTEQ and sponsors, totaled over $4.5 million
USD.
The twelve semifinalists representing the APAC region embody a broad spectrum of wireless
applications and were selected based on commercial feasibility, functionality, ease of use and
design. The final judging panel included executives from Autodesk, Bridge Mobile, Celcom,
Garmin, Mobility Magazine, Motorola, Nokia, Reliance Entertainment, Singapore Land Authority,
Singtel, and SK Telecom. Since the launch of the NAVTEQ Global LBS Challenge in 2003,
approximately 25% of the semifinalist companies have gone on to receive venture capital funding or
launch commercially-distributed applications, many on major wireless carriers.
Nokia returned as a three-time Global Sponsor of this year's contest, with the Nokia N95 serving
as the Official Device of the 2008 Global LBS Challenge. Autodesk also returned as a multi-year
sponsor and as a Global Sponsor for the first time. GPS World is the Media Sponsor.
"Nokia is proud of our ongoing sponsorship with the NAVTEQ Global LBS Challenge, which
consistently surfaces leading-edge mobile LBS applications for the market. It's been especially
valuable for us this year to see the wide breadth of LBS solutions, all designed and presented on
the GPS-enabled Nokia N95," said Kenny Mathers, head of Forum Nokia APAC developer
relations, Nokia.
"Through our sponsorship of the NAVTEQ Global LBS Challenge, Autodesk is pleased to extend
the reach of our leading platforms and tools to the LBS developer community, especially in the
Asia-Pacific region where opportunity abounds. The Global LBS Challenge aligns with our goal of
helping developers bring their cutting-edge solutions to market, faster," commented Rod Egdorf,
head of worldwide sales and marketing, Autodesk Location Services.
"The Global LBS Challenge for the APAC region has been extremely successful both in terms of
incredible interest as well as the quality of the applications submitted. With the richness of
developer talent and the advancement of mobile technology in the region, the future of LBS in Asia-
Pacific is extremely promising," commented Jeff Mize, executive vice president, sales, NAVTEQ.
"NAVTEQ congratulates all the regional winners of the 2008 Global LBS Challenge and looks
forward to next year's competition."
For more information about the NAVTEQ Global LBS Challenge, go to
About the NAVTEQ Global LBS Challenge
First launched in 2003, the NAVTEQ Global LBS Challenge is focused on driving the
development and visibility of innovative navigation solutions for wireless devices. From wireless
business applications to sports, travel and security, integrating the accuracy and richness of
NAVTEQ digital map data facilitates the timely evolution of the next wave of LBS. The 2008 Global
LBS Challenge features a global prize pool valued at almost $4.5 million US in cash and prizes.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive
navigation systems, mobile navigation devices, Internet-based mapping applications, and
government and business solutions. NAVTEQ creates the digital maps and map content that power
navigation and location-based services solutions around the world. The Chicago-based company
was founded in 1985 and has more than 3,600 employees located in 187 offices and in 39
countries.
NAVTEQ and the NAVTEQ Global LBS Challenge are trademarks in the U.S. and other
countries. All rights reserved.
This document may include certain "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are
not limited to, plans, objectives, expectations and intentions and other statements contained in this
press release that are not historical facts and statements identified by words such as "expects,"
"anticipates," "intends," "plans," "believes," "seeks," "estimates" or words of similar meaning. The
statements are based on our current beliefs or expectations and are inherently subject to various
risks and uncertainties, including those set forth under "Item 1A. Risk Factors" in each of the
Company's most recent Annual and Quarterly Reports filed with the Securities and Exchange
Commission.
Actual results may differ materially from these expectations due to changes in global political,
economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any
obligation to update any forward-looking statements contained in this document.
SOURCE NAVTEQ
CONTACT: Jennifer Schuh of NAVTEQ,
+1-312-894-3913,
Jennifer.schuh@navteq.com;
or Shashin Surti,
65-6825-8000,
navteq@webershandwick.com,
for NAVTEQ
PRN Photo Desk, photodesk@prnewswire.com/
(NVT)
NEWS 
