Novarra Extends Partnership With Yahoo! for Mobile Web Transformation
CHICAGO, Sept. 12 /PRNewswire-AsiaNet/ --
Novarra, the Internet Mobility(TM) company, today announced an extension to their
partnership with Yahoo! to provide its Vision(TM) web solution for Yahoo! oneSearch.
Novarra serves millions of transformed pages every day, enabling access to the best of
PC Internet content on mobile. As part of the agreement, the companies deployed
Novarra's Vision v7.3 platform that includes customized mobile content handling
capabilities.
When consumers click on a Web link from Yahoo!'s oneSearch results,
Novarra's Vision platform transforms the PC content for a fast and optimal mobile
experience. Complex Web sites around the globe are automatically optimized for
thousands of unique mobile devices.
"Yahoo! is committed to providing the best user experience to consumers on their
mobile phones," said Steve Boom, senior vice president, Connected Life, Yahoo!
"Partnering with Novarra provides us with an effective Web transformation solution to
render Web content for mobile handsets."
"We're pleased that Yahoo! chose Novarra to adapt content with speed and simplicity,
which is critical for effective presentation," said Bruce Simpson, chief operating officer for
Novarra. "All our customers have experienced consumer satisfaction and steady growth,
enabling operators and Internet brands to generate significant revenues."
About Novarra:
Novarra, the Internet Mobility company, provides high performance mobile web
platforms for operators and content providers to create new internet-based services and
revenue streams. Novarra developed the first server-client architecture for web content
transformation and network optimization designed for mass-market, high volume mobile
consumer deployments. Novarra's open, standards-based platforms deliver a high
quality mobile user experience for services like full rich web, search, premium portals,
personalization, video and advertising as well as support for mobile sites. Global,
commercial deployments over 5 years on both 2.5G and 3G networks have proven
consumer satisfaction, uptake and increased data services revenues.
Novarra, Internet Mobility and Vision are trademarks of Novarra, Inc.
Yahoo! and Yahoo! oneSearch are trademarks and/or registered trademarks of
Yahoo! Inc.
For more information:
Europe:
Annie Woodhead / Alexis Dalrymple
Hotwire PR
annie.woodhead@hotwirepr.com / alexis.dalrymple@hotwirepr.com
+44 (0) 207 608 4664 / +44 (0) 207 608 4685
North America:
Amy Krigman
Topaz Partners
Novarra@topazpartners.com
+1 781 404 2437
SOURCE: Novarra, Inc.
CONTACT: Europe, Annie Woodhead,
+44 (0) 207 608 4664,
annie.woodhead@hotwirepr.com,
or Alexis Dalrymple,
+44 (0) 207 608 4685,
alexis.dalrymple@hotwirepr.com,
both of Hotwire PR;
or North America, Amy
Krigman of Topaz Partners,
+1-781-404-2437,
Novarra@topazpartners.com,
for Novarra, Inc.
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