MEDIA RELEASE PR36442
Novarra Partners Enjoy Boom in Mobile Internet Users, Data, and Video Consumption
SAN DIEGO, Oct. 7 /PRNewswire-AsiaNet/ --
Global usage stats from the world's largest deployments reveal
growth patterns and shifts in consumer web browsing behavior
Novarra, the Internet Mobility(TM) Company, has announced the results of
its latest Mobile Internet Experience Update, providing a broad overview of
how consumers use the internet via mobile phones.
Based on Novarra's global network of Vision(TM) browser and mobile
internet platform deployments with leading operators and service providers,
the report tracks growth, trends, and offers insights into consumer behavior
for web services on mobile. Novarra's mobile internet service reaches two out
of three mobile phone users in the US and one billion globally.
The latest findings in the Mobile Internet Experience Update include:
- Mobile internet user population on track to more than double in 2009
- A surge in mobile internet use by all demographics
- 1H'09 growth in the business pro segment of over 100% in users and 80%
in data per user
- Substantial page view growth across websites with one popular site
growing 3500%
- An increase of 74% in videos streamed to mobile
- Significant growth in web 2.0 activity, especially social networking
- Surprising news about what mobile devices drive web usage
"Mobile internet is becoming a mainstream activity," said Scott Cotter,
Sr. Director, Marketing, Novarra. "The marked increase in users, data
consumption and rich content demonstrate that consumers are rapidly
transferring their web habits from the desktop to mobile. The Vision platform
enables operators, handset manufacturers and internet brands to deliver a
fast, full, rich internet experience including streaming video, Flash,
widgets and user-generated content across all phones, without overwhelming
wireless networks."
Novarra, the Internet Mobility Company, provides a high performance
mobile internet product suite for operators, handset manufacturers and
internet brands to create new services and revenue streams for smartphones
and mobile broadband devices to mass-market feature phones and emerging
market handsets. The patented architecture is open standards-based and
designed for high volume mobile consumer deployments. The solutions deliver a
high quality mobile user experience for services including full rich web,
search, widgets, personalization, video and advertising as well as support
for mobile sites, next generation portals and mobile app stores. Global,
commercial deployments over 7 years on both 2.5G and 3G networks have proven
consumer satisfaction, uptake and increased data services revenues.
Media Contacts:
North America: Europe:
Greg Venne, Topaz Partners Kirstyn Langford, Hotwire PR
Novarra@topazpartners.com Novarra@hotwirepr.com
+1 (781) 404 2400 +44 (0) 20 7608 2500
SOURCE: Novarra
CONTACT: North America, Greg Venne of Topaz Partners,
+1-781-404-2400,
Novarra@topazpartners.com; or
Europe, Kirstyn Langford of Hotwire PR,
+44 (0)20 7608 2500,
Novarra@hotwirepr.com, both for Novarra
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