Spb Software Receives The Prestigious Smaato Award

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19th October 2009, 01:07pm - Views: 1047






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MEDIA RELEASE PR36642


SPB Software Receives the Prestigious Smaato Award


SAN FRANCISCO, Oct. 19 /PRNewswire-AsiaNet/ --


    SPB Software, a leading mobile software developer, has won the

prestigious Smaato Advertising Award 2009 in the "Windows Mobile Phone

Software" category for its outstanding mobile television solution - SPB TV.

SPB Software's team members were happy to officially receive this honourable

prize during the grand ceremony that took place in San Francisco on October

16th 2009.


    SPB Software earned this award despite stiff competition from about 250

other nominees from all corners of the world. Ragnar Kruse, CEO & Co-Founder

of Smaato said at the ceremony: "We highlight with this award ceremony the

coolest content on the planet. We've received entries from around the world

and we are seeing really fresh ideas and great innovation in content and

services."


    A jury of distinguished market experts acknowledged SPB TV as a

user-oriented, innovative and simply outstanding software. "Unlike most other

existing TV services, the use of SPB TV can almost replace a common TV

service. It is designed to make watching TV on the mobile device as simple

and comfortable as on TV," reads the "Award Winners" section of Smaato's own

website.


    Sebastian-Justus Schmidt, CEO of SPB said: "This seems to be a week of

awards for us - we already received a few of them last Monday from Handango,

the leading online sales platform worldwide. Besides several awards for

products, we have won the overall category and the best developer of the year

in Windows mobile. To get this Smaato award is a big honour for us, we did

the best we could do. We are proud of all these awards and we regard them as

an obligation to keep working hard on useful and feature-rich applications."


    About SPB TV:


    SPB TV is a subscription-free mobile IPTV viewer, designed for tuning in

to publicly available digital TV channels from all over the world. SPB TV

features exclusive and patent-pending usability innovations, and gives the

mobile subscribers easy access to over one hundred international TV channels

in more than 20 languages, directly from their phones. SPB TV gives viewers

an unprecedented degree of control over the entire live mobile TV experience.

The application supports such must-have TV features as on-screen controls for

volume and brightness, instantly accessible TV guide, picture-in-picture

previews for all offered channels, quick channels switching, and more. It is

currently available for Windows Mobile, BlackBerry, Android and Symbian

platforms, with the iPhone version scheduled for release in the next few

months. For more information on SPB TV's capabilities, pricing and



    About SPB Software:


    SPB is a leading brand in mobile software, standing for a unique line of

popular consumer products and partnerships with the world's most innovative

handset makers and wireless carriers. SPB's software solutions deliver richer

Science Telecommunication SPB Software 3 image

smartphone experiences and enable subscribers to do more with their mobile

data connections. SPB Software is also the maker of the world's single number

one bestselling mobile application - SPB Mobile Shell. For more information,



    About Smaato:


    Smaato is a pioneering mobile advertising company that operates the

mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising)

and partners with mobile publishers, developers, ad networks and operators.

Smaato is an active member of the Mobile Marketing Association, the dot.mobi

Advisory Group and the German Digital Media Association BVDW. Smaato received

a Top 100 Private Company Award by AlwaysOn Media (2009 & 2007) and was an

Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among

other awards. Smaato Inc. is based in Redwood Shores, California. The

privately held company was founded in 2005 by an experienced international

management team. The European headquarters are in Hamburg, Germany.


   

    SOURCE: SPB Software


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