Turkcell Enjoys Continued Success With Novarra
BARCELONA, Feb. 16 /PRNewswire-AsiaNet/ --
Solution offers consumers choice and rich mobile internet experience,
increases data usage
Turkcell, the largest mobile operator in Turkey and the one of the top three in Europe with over
37 million subscribers as of December 31, 2008, has expanded its capacity with Novarra to offer full
rich internet access across its entire portfolio of handsets. Available for more than a year, the
service continues to deliver substantial growth in subscribers and data usage. Utilizing the powerful
analytics and reporting systems within Novarra's Vision(TM) mobile internet platform, Turkcell was
able to understand customer usage trends and behaviors to enhance the service.
Novarra's Vision(TM) platform for mobile internet and multimedia is integrated with Turkcell's
mobile portal to provide customers with high speed web access to sites of their choice and includes
advanced usability options such as SmartNav(TM) and Snapshot view. The operator-grade Vision
server is an integral network component for web content transformation, network acceleration,
content optimization and device specific customization. Novarra's Mobile Dashboard(TM) includes
one-click links to popular sites, webmail and search.
"The service continues to attract new users, drive data usage for existing customers and satisfy
our customers," comments Burak Ertas, Division Head, Consumer Value Added Services. "Our
decision to expand our relationship with Novarra was based upon their ability to deliver quality
results, a great user experience, and platform scalability to meet growing demand for the service."
"Turkcell's success demonstrates that consumers appreciate choice and a quality mobile internet
experience, regardless of handset, network or geography," comments Ian McWilliams, European
Managing Director for Novarra. "Turkcell has worked closely with Novarra to continuously enhance
the service to grow the revenue stream. The results have exceeded expectations."
Novarra, the Internet Mobility Company, provides a high performance mobile internet product
suite for operators and content providers to create new web-based services and revenue streams.
Novarra's patented architecture for web content transformation and network optimization is open
standards-based and designed for mass-market, high volume mobile consumer deployments. The
solution delivers a high quality mobile user experience for services including full rich web, search,
widgets, premium portals, personalization, video and advertising as well as support for mobile sites.
Global, commercial deployments over 7 years on both 2.5G and 3G networks have proven
consumer satisfaction, uptake and increased data services revenues.
Turkcell is the leading GSM operator in Turkey with 37.0 million postpaid and prepaid customers
as of December 31, 2008 operating in a three player market with a market share of approximately
56% as of September 30, 2008 (Source: The Telecommunications Authority). In addition to high-
quality wireless telephone services, Turkcell currently offers General Packet Radio Service
("GPRS") countrywide and Enhanced Data Rates for GSM Evolution ("EDGE") in dense areas,
which provide for both improved data and voice services. Turkcell provides roaming with 605
operators in 201 countries as of December 22, 2008. Serving a large subscriber base in Turkey
with its high-quality wireless telephone network, Turkcell reported US$5.4 billion net revenues for
the nine months as of September 30, 2008 and US$6.3 billion net revenues as of December 31,
2007 as per IFRS financial statements. Turkcell has interests in international GSM operations in
Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine. Turkcell has
been listed on the NYSE ("New York Stock Exchange") and the ISE ("Istanbul Stock Exchange")
since July 2000 and is the only NYSE listed company in Turkey. 51.00% of Turkcell's share capital
is held by Turkcell Holding, 0.05% by Cukurova Group, 13.07% by Sonera Holding, 2.32% by M.V.
Group and 0.08% by others while the remaining 33.48% is free float.
Media Contacts:
North America:
Greg Venne
Topaz Partners
Novarra@topazpartners.com
+1-781-404-2400
Europe:
Annette Leach
Hotwire PR
Novarra@hotwirepr.com
+44-(0)-20-7608-2500
SOURCE: Novarra
CONTACT: North America,
Greg Venne of Topaz Partners,
+1-781-404-2400,
Novarra@topazpartners.com,
or Europe,
Annette Leach of Hotwire PR,
+44-(0)-20-7608-2500,
Novarra@hotwirepr.com,
both for Novarra
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