MEDIA RELEASE PR38076
.ME In Starring Role Branding Despicable Me, Upcoming 3-D CGI Feature from Universal Pictures and
Illumination Entertainment
PODGORICA, Jan. 28 /PRNewswire-Asia-AsiaNet/ --
Animators Discover Strong Online Promotional Tie with Despicable.Me
When Universal Pictures and Illumination Entertainment's upcoming 3-D CGI feature, Despicable Me,
opens in theaters worldwide this July, moviegoers will revel in the antics of Gru, one of the world's greatest
supervillains, who is out to steal the moon. Fans of this much-anticipated film, starring Steve Carell, Jason
Segel, Miranda Cosgrove and legendary actress Julie Andrews, can watch trailers and teasers, play games
"Dot-ME is the ideal partner to help promote Despicable Me," said Doug Neil, Senior Vice President of
Digital Marketing, Universal Pictures. "The film's name lends itself naturally to using this TLD for the official
Web site. The online branding and promotion are stronger because the domain extension ties in perfectly with
our title."
.ME exploded onto the international domain scene in April 2008. Since then, more than 350,000 business
and personal .ME domains have been registered worldwide.
"Dot-ME has become a destination domain for businesses and entrepreneurs who want to take advantage
of the extension's ability to make bold branding statements, as well as create personal call-to-action or catch
phrase titles," noted Predrag Lesic, Chief Executive Officer of the .Me Registry ( http://www.domain.me/ ).
"We are thrilled with the use of dot-ME to promote Universal Pictures' new film Despicable Me," added
Lesic. "The dot-ME extension is now gracing theater trailers, Web promotions, film posters... raising
awareness with an entirely new audience about the existence and value of dot-ME on the Web."
To learn more about the .ME Registry, developing a .ME business idea through non-auction allocation of a
Contact:
Natasa Djukanovic
Tel: +382-20-269-740
Fax: +1-866-941-5341
Email: Info@domain.me
SOURCE: .ME Registry
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