MEDIA RELEASE PR35718
54 Million Free-To-Air Analog Mobile TV Users Worldwide In 2009 According to a Free White Paper by
In-Stat
SUNNYVALE, Calif., Aug. 19 /PRNewswire-AsiaNet/ --
Telegent Systems, the company that makes television mobile, and
independent market research and consultancy firm In-Stat today announced the
availability of a free In-Stat white paper on free-to-air analog mobile TV in
which In-Stat predicts a worldwide user base of 54 million consumers in 2009,
signaling the arrival of mobile TV in the global mass market. The white
paper, "Analog Mobile TV: The World's Most Widely Available Option for Mobile
TV," predicts 6x growth to 300 million users by 2013 and highlights common
global mobile TV usage trends revealed by primary research conducted by
Telegent in Brazil, Colombia, Indonesia and Turkey. It can be downloaded for
"The adoption of analog mobile TV handsets has been driven by the most
powerful force in the mobile industry: consumers," said Frank Dickson, vice
president of research at In-Stat. "Analog mobile TV has two very fundamental
and compelling advantages - cost and availability. The infrastructure is
already in place, there are no new standards that need to be enacted and the
service is free to consumers - a very powerful combination."
How often is often?
- More than half of free-to-air analog mobile TV consumers
surveyed reported watching mobile TV at least three times a week, with
20% of respondents in all regions watching daily. In some geographies,
40% or more watched daily.
- Approximately two-thirds of respondents reported viewing mobile
TV for thirty minutes or more on the days that they watched TV,
dispelling the notion that it will ultimately be a vehicle for "TV
snacking" when away from home.
Familiar content anywhere
- While news and sports were popular among mobile TV viewers,
most favored a mix of program types.
- Popular use cases for watching mobile TV included while in
transit, while at home and during breaks at work. In Indonesia, where
traffic is notoriously bad, the "in-transit" use case predominated.
Mobile TV has arrived
Global mobile TV adoption is being led by consumers in developing markets
with mobile TV typically offered as a free feature in low-cost and mid-tier
handsets. This approach provides consumers with mobile access to the same
live programming that they view on conventional television sets, delivering a
truly converged device experience.
Expands mobile TV availability globally
More than 85% of the world's population will continue to have access to
analog signals for the next several years or longer. In-Stat expects
free-to-air analog mobile TV to do well in countries which have not yet
formulated plans for digital TV, or if they have, in countries where analog
will remain for more than five years. In-Stat also observes that there are
large numbers of consumers living in geographies where the average subscriber
doesn't have the resources to pay for subscription-based mobile TV or for the
data services that support over-the-top video.
"In-Stat's research findings help to validate our statement to the
marketplace that analog mobile TV is a very compelling content offering to a
wireless operator's subscriber base and to consumers," said Telegent CEO
Weijie Yun. "The success of free-to-air mobile TV is the result of two
primary drivers: 1) content - the fact that the content that consumers view
is the same broadcast as what they watch on conventional TV and 2) the
universal coverage enabling consumers to watch it in almost every corner
around the world."
To download In-Stat's free white paper, please visit:
About Telegent Systems
Telegent Systems is a leading fabless CMOS semiconductor company
providing high performance, single-chip solutions enabling free-to-air and
subscription mobile TV in mobile handsets, laptops and netbooks, and other
portable devices. Telegent's solutions make television mobile, delivering
both analog and digital broadcast reception with unparalleled sensitivity and
picture quality in mobile and portable environments, ultra-low power
consumption and the highest integration simplifying device design and
About In-Stat
In-Stat's market intelligence combines technical, market and end-user
research and database models to analyze the Mobile Internet and Digital
Entertainment ecosystems. Our insights are derived from a deep understanding
of technology impacts, nearly 30 years of history in research and consulting,
and direct relationships with leading players in each of our core markets.
In-Stat provides its research through reports, annual subscriptions,
consulting and advisory services to inform critical decisions. Technology and
semiconductor vendors, infrastructure and device manufacturers, service
providers and media companies worldwide rely on partnerships with In-Stat's
tenured, experienced staff and on our in-depth market intelligence to support
critical business, product and technology decisions. For more information,
SOURCE Telegent Systems USA, Inc.
CONTACT: Diana Jovin, VP Corporate Marketing of Telegent,
+1-408-990-7092, djovin@telegent.com; or Frank Dickson, VP Research of
In-Stat, +1-480-483-4467, frank.dickson@reedbusiness.com
Translations:
NEWS 
