Acision Powers Sprint's Advanced Messaging Services As North America's Messaging Traffic Looks Set T

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17th February 2009, 01:49am - Views: 695

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Acision Powers Sprint's Advanced Messaging Services as North America's Messaging

Traffic Looks set to hit Double-Digit Growth

PLANO, Feb. 16/ PRNewswire-AsiaNet/ --

    With global messaging traffic set to soar to record numbers in 2009 and

North American messaging looking likely to hit double-digit growth[i],

Sprint, one of North America's leading mobile operators, has deployed

Acision's advanced messaging infrastructure within its network. Acision's

messaging solution will ensure Sprint can give their customers what they want

the instant they want it, and it will also provide Sprint with the capability

to deliver superior messaging services to its customers, supporting Sprint's

quest to improve the handset experience and personalize support.

    In 2008, to support this ongoing increase in messaging usage, Sprint

deployed an advanced next-generation messaging solution from Acision within

its network. This ensures Sprint customers always have a seamless service -

even during peak periods of messaging such as New Year's Eve or the

presidential inauguration.

    Wayne Irwin, president, the Americas, Acision, stated, "In 2008, the

industry reached a milestone with over 2 trillion messaging transactions[ii]

taking place worldwide, far outperforming original expectations. We are

confident that in 2009 messaging will continue to dominate as a primary

communication tool and, like Sprint, it is vital that operators have the

infrastrucure in place to support this and provide the optimum customer


    "In 2009, we will continue to work with operators in North America and

across the world to develop and deliver new capabilities and features that

will help retain subscribers and grow their existing user community. We have

been delighted to work with Sprint as they focus on delivering a superior

messaging experience to their customer base" said Irwin.

    Acision works with operators across the globe to develop new

functionality that helps retain subscribers, grow their existing user

communities and increase revenues. This includes working with the operators

to personalize the messaging experience, adding functionality relevant to

specific consumer and enterprise segments, including services that have

proven effective in the online community, such as automated replies and


    Notes to Editors

    [i] According to Ovum, in North America, SMS is forecast to grow from

almost 235 billion in 2008 to nearly 290 billion in 2012, and MMS from around

8.3 billion in 2008 to more than 14.4 billion in 2012.

    [ii] According to Ovum, worldwide SMS transactions are estimated to grow

from nearly 2 trillion in 2008 to more than 2.5 trillion by 2012, and MMS

transactions from nearly 35 billion to almost 70 billion during the same


    About Acision

    Acision is the world's leading messaging company, providing communication

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solutions for over 300 network operators and service providers globally.

    SOURCE: Acision

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