Africa, Middle East Will Lead Mobile Broadband Subscriber Growth by 2012, Pyramid
Research Finds
CAMBRIDGE, Mass., Apr. 28 /PRNewswire-AsiaNet/ --
Africa and the Middle East will lead the world in terms of the percentage
of mobile broadband subscriptions through 2012, according to a new report from
Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading
Emerging Opportunity: Boom Times Ahead for Mobile Broadband in Africa &
Middle East examines the use of mobile broadband as an Internet access
technology for PCs, excluding the use of mobile networks for Web browsing on
smartphones or other handsets. This 15-page report, part of Pyramid's new
Africa/Middle East Telecom Insider report series, identifies the factors that
affect future adoption of mobile broadband in markets across the region. It
analyzes how operators have adapted their mobile broadband strategies to
three key markets: South Africa, Morocco, and Saudi Arabia. Download an
excerpt of this report here:
Although Africa and the Middle East generated 10 percent of global mobile
revenue in 2008, the region contributed only 3 percent of global mobile data
revenue, notes Dearbhla McHenry, analyst at Pyramid Research and author of the
report. However, the region will double its share of global mobile data
revenue by 2014 due to its growing popularity of mobile broadband in the
region, in rich and poor markets alike. "We expect mobile broadband adoption
in Africa and the Middle East to grow faster than the global average over the
next five years, with the subscriber total increasing at a CAGR of 33 percent
to reach 32.2 million by 2014," she says.
"Just as markets in Africa and the Middle East were starved for voice
communications prior to the mobile era, so too were they starved for Internet
access: Inadequate fixed infrastructure and insufficient competition in the fixed
market meant that services were either unavailable, unaffordable, or both,"
explains McHenry. "The launch of 3G services in much of the region means that its
Internet market is now on the brink of a similar makeover as
when the advent of mobile communications famously and dramatically
transformed AME's voice telecommunications sector," she adds.
The region's great unmet demand for Internet access, combined with its
generally inadequate fixed networks, means that from 2008 through 2012,
Africa and the Middle East will lead the world in terms of the percentage of
broadband subscriptions that are mobile. "Mobile operators are eager to take
advantage of this opportunity, routinely offering mobile broadband as their first
or even their only 3G service following their 3G network rollouts," McHenry says.
Emerging Opportunity: Boom Times Ahead for Mobile Broadband in Africa &
Middle East is part of Pyramid Research's Africa/Middle East Telecom Insider
report series. Telecom Insiders are packed with trend analysis, industry best
practices, market sizing and forecasting, competitor analysis, and case
studies, providing you information you can leverage to make better business
decisions.
Download an excerpt of this report here:
Emerging Opportunity: Boom Times Ahead for Mobile Broadband in Africa &
Middle East is priced at $595 and can be purchased online here:
or by contacting Jeff Claudino via email at claudino@pyr.com or telephone at
+1-619-229-9940.
About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries-a
distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research and insightful technology
analysis.
About Light Reading
online media, research, and focused event company serving the $3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.
About TechWeb
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than $2.5 billion.
*13.3 million business decision-makers: based on number of monthly
connections
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
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events, online, print and business information products. Our 6,500 staff in
more than 30 countries are organized into specialist teams that serve these
communities, bringing buyers and sellers together, helping them to do
business and their markets to work effectively and efficiently. For more
Press contact:
Jennifer Baker
+1-617-871-1910
jbaker@pyr.com
SOURCE: Pyramid Research
CONTACT: Jennifer Baker
+1-617-871-1910
jbaker@pyr.com
(UBM)
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