1 December, 2009
ALLRECIPES.COM.AU IS THE SOURCE FOR YOUR SAUCE AND OTHER
CHRISTMAS RECIPES THIS YEAR.
In a little over a year since its launch,
to” site for recipes, and with Christmas on the way, it’s more
important than ever to know there’s a trusted recipe source
(or even sauce) for all your needs. And so much better to know
the recipes are from your peers, other home cooks, rather than
untested but pretty creations from the latest celebrity chef!
The popularity of Allrecipes.com.au has grown so much (to
third highest ranking food site in Australia) that the site
has now developed new web 2.0 site features to accommodate
Australia’s love of social networking sites.
From connecting with and following cooks they like, to posting
virtual messages to online friends on their fridge—even to
giving them a “nudge” to post more photos or recipes—and
learning about their favorite brands, Allrecipes members can
interact with each other in fun and friendly ways that are
part of the site’s innovative social media features. Now you
can make friends, watch your favourite cooks, follow your
favourite brands, and post messages to your friends’ virtual
fridges.
Review of 2.0 Features:
Friends
o
After accepting a request to become friends,
members can post messages directly to other cooks
to share how much they enjoyed a recipe, or even
send them a ‘nudge’ to post more photos. Once
connected, friends will be alerted when their
friends add a new recipe, photo, comment, rating or
tweak.
Fridge
o
Messages can be posted on members’ fridges once
they become virtual friends, which will be
available for all home cooks to read on the cook’s
profile page.
Cookwatch
o
For members who want to keep track of their
favorite cooks, this feature sends them an alert
when the favorite cook posts new comments, tweaks,
photos or adds more great recipes.
Fans
o
Home cooks can also connect with their favourite
brands and receive alerts and information about new
products, special offers, new recipes and more from
their favorite brands.
More…1/2
Cont’d… 2/2
For a little inspiration this Chrissie click though to
our most popular recipes. Please contact Fiona Hamann if you
wish to publish any:
Link to Christmas recipes:
Additional popular recipes:
My mum’s rum balls
Fresh fruit trifle
Fruit mince pies
Baked ham with pineapple and mustard glaze
--mustard-glaze.aspx
For further information on this press release, please contact Fiona Hamann
on (02)9018 6224.
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About Allrecipes.com.au
Allrecipes.com.au offers Australian and New Zealand cooks of all skill
levels a dynamic community and resource where they can discover and share
food ideas through user-generated recipes, reviews, photos, tweaks, and
profiles. A top food site for home cooks in Australia and New Zealand, the
interactive site provides thousands of trusted recipes, everyday and
Christmas meal solutions, practical cooking tips, and food advice. One of 10
international versions launched in the past year by Allrecipes.com, the
world’s #1 food site with more than 300 million annual visits,
Allrecipes.com.au joins localized versions for UK/Ireland, France, Germany,
China, Japan, French Canada, the Netherlands, Southeast Asia, and Brazil.
Allrecipes.com.au and Allrecipes.com are part of The Reader’s Digest
Association, Inc. For additional information, please visit
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