Amberfin Launches Global Oem Partner Program

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1st April 2009, 12:49am - Views: 983

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AmberFin Launches Global OEM Partner Program

LONDON, Mar. 31 /PRNewswire-AsiaNet/ --


    - Components of Multi-Award Winning iCR Software Available on OEM Basis

    AmberFin today announced the launch of its global OEM partner program

that makes a variety of individual components of its multi-award winning iCR

software available to third party vendors.

    The move provides vendors of products such as asset management,

automation, video servers and editing systems with access to AmberFin's

advanced technology for multi-format HD/SD ingest; automated Quality Control

(QC); metadata management; MXF interoperability; and VANC and audio handling.

By implementing AmberFin technology into their products, these vendors can

focus on their core business, without having to dedicate scarce resources to

these tasks.

    "Enabling customers to transition successfully to file-based and HD

workflows requires every vendor to solve a variety of complex technical

challenges, whether or not these are directly relevant to their core

business," said AmberFin's CTO Bruce Devlin. "At AmberFin, our entire team is

focused on solving exactly these issues. Through this OEM program, all

industry vendors have access to dedicated expertise which goes beyond what

most companies have in-house."

    AmberFin's technology enables OEM partners to provide their customers

with hassle-free multi-format interoperability, flexible operation and

outstanding image quality. This benefits customers by making their operations

more efficient and lowering their overall costs.

    "There is strong industry demand for the technology within AmberFin's iCR

software because it streamlines the migration to file-based operations,

enables multi-format interoperability and delivers dramatically enhanced

operational efficiencies," said Jeremy Deaner, CEO of AmberFin. "Our OEM

program enables our partners to better respond to the changing needs of the

industry, while benefiting from and leveraging AmberFin's technical

excellence and strong reputation for interoperability and image quality, and

offering this as part of their own solution."

    About AmberFin iCR

    AmberFin's iCR software delivers superior image quality for

HD/SD ingest, video conversion and transcoding through its multiple Emmy

award-winning image processing techniques. AmberFin's leading integrated

quality control (QC), automation, asset management and tight integration with

industry standard storage also offers a unique path for content owners and

partners looking to reduce the costs associated with managing and

distributing media for multiple revenue-generating platforms.

    AmberFin will be exhibiting on stand SU4323 at the NAB Show in Las Vegas

from April 20-23, 2009 and will be available to demonstrate iCR 4.5 and

illustrate how it plays a key role in the digitization and repurposing of

content for market-leading companies including Sony, NBA, Turner

Broadcasting, BT, Channel 4, RTM and Warner Brothers.

Science Information Technology AmberFin 2 image

    About AmberFin

    AmberFin enables content owners to maximize the value of their TV, film and

video content, from capture through to distribution, while increasing

revenues, reducing costs, saving time and eliminating incompatibility issues.

AmberFin iCR, with four-time Emmy-award winning technology, plays a key role

in turning the content that owners have into the content their customers

want. As an open standard, future proof platform that digitizes and

transforms new and archived content, AmberFin iCR delivers the best quality

pictures at smaller file sizes across multiple delivery platforms, including

the Internet, VoD, TV, mobile and other small screen devices. AmberFin

already has 100s of iCR systems in the field, and is trusted by some of the

world's most prestigious companies including Sony, NBA, Turner Broadcasting,

BT, Channel 4, RTM and Warner Brothers, managing the digitization and

repurposing of their content.

    Privately held by Advent Venture Partners, AmberFin is, headquartered in

    AmberFin media contacts:

    Jaime Tero

    GBC for AmberFin


    Kirstyn Langford (UK)

    Hotwire for AmberFin


    SOURCE: AmberFin

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