MEDIA RELEASE PR36281
Brocade Expands Alliance Partner Network Program Intended to Provide Channel Partners More
Profitability through Comprehensive Service and Support Offerings
SINGAPORE, Sept. 24 /PRNewswire-Asia-Asianet/ --
New Professional Services, Support Delivery, and Warranty Programs Help Channel Resellers Deliver Higher-
Touch Customer Experience
Brocade(R) (Nasdaq: BRCD) announced today it is expanding its global Alliance Partner Network with new
channel programs designed to attract storage and IP networking channel resellers with more selective and
profitable professional services, support, and warranty offerings.
The new Brocade Professional Services Program (PSP) allows a selective group of channel partners to
deliver a wide scope of Brocade IP professional services or resell their own services as Brocade-certified.
Brocade today also unveiled the Support Delivery Program (SDP), which enables selective channel partners
to deliver Tier-1 and -2 support, as well as the new Brocade Assurance Limited Lifetime Warranty on select IP
networking products.
"Services are becoming one of the most important elements of a successful partner's portfolio and can often
be the foundation for expanding the partner's role from trusted business advisor to trusted technical advisor.
The new service and support offerings from Brocade help enable incremental revenue opportunities and
improve customer satisfaction," said Adeline Phua, senior market analyst, IDC AP Networking Research.
"Brocade is clearly focused on promoting partner profitability, choice, and selectivity-and these programs are
another proof point of their continued investment in their reseller partners."
In an effort to address the growing Brocade IP/Ethernet networking install base and increased market
demand, the Brocade PSP enables Brocade resellers to deliver high-value professional services to their
customers directly after achieving the newly created Brocade IP Certified Consultant certification or by
reselling Brocade services and resident consultant offerings.
The Brocade SDP is designed to offer select partners the opportunity to provide support for Brocade data
center and IP/Ethernet networking solutions, enabling new offerings and building stronger, more strategic
relationships with customers. Recognizing that partners have varying levels of knowledge and technical
capabilities on Brocade products, the Brocade SDP uses a tiered approach with two distinct levels of
partnership: specialists and professionals. Under both partnership tiers, the Brocade SDP partner defines and
delivers their own support offering on Brocade products.
Brocade will also offer networking customers the Brocade Assurance Limited Lifetime Warranty program a
limited lifetime warranty* on new purchases of high-performance Brocade FastIron(R) WS compact switches,
Brocade FastIron CX edge switches, and Brocade TurboIron 24X compact 10 Gigabit Ethernet top-of-rack
switches. This new warranty helps reduce total cost of ownership and financial risk, allowing end user
customers to reinvest any resulting savings into other critical areas of their business.
Formally announced in May 2009, the Brocade Alliance Partner Network was created to help channel
resellers preserve and maximize profitability with innovative sales programs, attractive service and support
offerings, and high-integrity business processes and tools designed to level the competitive playing field and
offer channel partners a true alternative in the networking industry.
"Brocade is committed to helping channel partners increase their market share and customer satisfaction
with a complete portfolio of innovative, proven, and cost-effective data center and IP/Ethernet networking
product and service offerings," said Deb Dutta, vice president, Asia Pacific sales, Brocade. "These new
service and support programs will help allow channel partners to deliver the highest-touch customer
experience with a comprehensive product and support coverage model. It will also further substantiate our
program goals to drive partner profitability and return on partnership."
Quotes
"As part of an overall Alliance Partner Network readiness program, we invited more than 50 partners across
Asia Pacific to our Channel Summit event in Singapore in August. This is the first time both existing Brocade
and former Foundry channel partners have come together for an update on the latest product portfolio,
technology and channel initiatives. We are committed to helping deliver more profitable and highly
differentiated channel programs to our valued partner community," said Charlie Foo, director, Asia Pacific
partner business organization, Brocade.
"Our partner support is integral to our go-to-market success for both our storage and IP/Ethernet networking
offerings. We strive to work closely with our partners with the goal of making Brocade a significant contributor
to their revenue stream and the easiest networking company to do business with in the industry." said Thomas
Yong, country sales manager, South East Asia.
*Duration of warranty: As long as the original end user continues to own the product. In the event of
discontinuance of product manufacture, Brocade warranty support is limited to five (5) years from the
announced product end of life date.
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About Brocade
Brocade(R) (Nasdaq: BRCD) develops extraordinary networking solutions that enable today's complex,
data-intensive businesses to optimize information connectivity and maximize the business value of their data.
Brocade, the B-wing symbol, BigIron, DCX, Fabric OS, FastIron, IronPoint, IronShield, IronView, IronWare,
JetCore, NetIron, SecureIron, ServerIron, StorageX, and TurboIron are registered trademarks, and DCFM,
Extraordinary Networks, and SAN Health are trademarks of Brocade Communications Systems, Inc., in the
United States and/or in other countries. All other brands, products, or service names are or may be
trademarks or service marks of, and are used to identify, products or services of their respective owners.
(C) 2009 Brocade Communications Systems, Inc. All Rights Reserved.
BROCADE CONTACTS
Media and Analyst Relations
Joyce See
Tel: +65-63172435
Email: jsee@brocade.com
SOURCE: Brocade
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