Business Users Will Fuel Mobile Data Growth In Europe, Pyramid Research Finds

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8th April 2009, 01:19am - Views: 772

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Business Users Will Fuel Mobile Data Growth in Europe, Pyramid Research Finds

CAMBRIDGE, Mass., Apr. 7 /PRNewswire-AsiaNet/ --

    Despite slowing revenue growth in the European mobile enterprise market,

the business sector will fuel mobile data revenues for the next five years

due to its high profitability, low levels of churn, and strong demand for

mobile data services, according to a new report from Pyramid Research

(, the telecom research arm of the Light Reading Communications

    "Mobile Enterprise Services: Growth in Data Services Provides Resilience

in Difficult Market" examines the mobile enterprise services market in

Europe, focusing on the economic environment, overall mobile market trends,

business segment developments, and the impact on revenue and technology

adoption in Eastern and Western Europe by business and subscription type.

This 15-page report includes case studies examining the following markets for

mobile enterprise services in more detail: Czech Republic, Germany, Poland,

and the U.K. Download an excerpt of this report here:

    Pyramid Research expects European mobile enterprise revenue will

amount to Euro 16.3 billion (US$22.4 billion) in 2013, driven specifically by

subscriber growth in mobile broadband computing services and M2M, notes

Andrei Tchadliev, analyst at Pyramid Research and author of the report.

"Total business subscriptions across Austria, the Czech Republic, Germany,

Netherlands, Poland, Romania, and the U.K. are expected to grow from 33.9

million to 37.5 million from 2008 to 2013," he says. "While demand for voice

services will remain robust, Pyramid Research expects data services to grow

much faster, with mobile broadband computing subscriptions increasing at a

CAGR of 8 percent from 2008 to 2013, while M2M subscriptions will grow at a

CAGR of 7 percent over the same period."

    In spite of its size, the mobile enterprise market benefits from

churn levels that are approximately 3 to 4 percentage points lower than churn

in postpaid consumer subscriptions. "Despite the deteriorating trading

environment and the decrease in handset-based ARPS, mobile enterprise ARPS

will remain twice as high as total market ARPS," Tchadliev says.

    With the almost universal rollout of 3G networks in Europe, the

focus is shifting to the ability of enterprises to synchronize fixed and

mobile Internet capabilities. "With the explosive growth in mobile broadband,

customers will be asking for integrated products that mesh fixed and mobile

Internet access seamlessly. The biggest winners are those operators that can

deliver a single communications package for all of their customers' needs,"

explains Tchadliev.

    "Mobile Enterprise Services: Growth in Data Services Provides Resilience

in Difficult Market" is part of Pyramid Research's Europe Telecom Insider

report series. Telecom Insiders are packed with trend analysis, industry best

practices, market sizing and forecasting, competitor analysis, and case

studies, providing you information you can leverage to make better business


    Download an excerpt of this report here:

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    "Mobile Enterprise Services: Growth in Data Services Provides Resilience in

Difficult Market" is priced at $595 and can be purchased online here:

by contacting Jeff Claudino via email at or telephone at


    About Pyramid Research

    Pyramid Research ( offers practical solutions to the complex

demands our clients face in the telecommunications, media, and technology

industries. Our analysis is uniquely positioned at the intersection of

emerging markets, emerging technologies and emerging business models, powered

by the bottom-up methodology of our market forecasts for over 100 countries -

a distinction that has remained unmatched for more than 25 years. As the

telecom research arm of the Light Reading Communications Network, Pyramid

Research works with Heavy Reading, providing the communications industry's

most comprehensive market data, trusted research, and insightful technology


    About Light Reading

    Founded in 2000, Light Reading ( is the leading

online media, research, and focused event company serving the $3 trillion

worldwide communications market. is the ultimate source for

technology and financial analysis of the communications industry, leading the

media sector in terms of traffic, content, and reputation. Light Reading's

research arms, Heavy Reading and Pyramid Research, provide the most

comprehensive communications research, market data, and technology analysis

in close to 100 markets around the world. Light Reading produces nearly 20

targeted communications events including TelcoTV, Ethernet Expo New York and

Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as

focused one-day events tailored for cable, mobile, and wireline executives.

Light Reading was acquired by United Business Media in August 2005 and

operates as a unit of TechWeb.

    About TechWeb

    TechWeb (, the global leader in business

technology media, is an innovative business focused on serving the needs of

technology decision-makers and marketers worldwide. TechWeb produces the most

respected and consumed media brands in the business technology market. Today,

more than 13.3 million* business technology professionals actively engage in

our communities created around our global face-to-face events, Interop, Web

2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,

Light Reading, Intelligent Enterprise,,, and

The Financial Technology Network; and the market leading, award-winning

InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &

Technology magazines. TechWeb also provides end-to-end services including

next-generation performance marketing, integrated media, research, and

analyst services. TechWeb is a division of United Business Media, a global

provider of news distribution and specialist information services with a

market capitalization of more than $2.5 billion.

    *13.3 million business decision-makers: based on number of monthly


    About United Business Media Limited

    UBM (UBM.L) focuses on two principal activities: worldwide information

distribution, targeting and monitoring; and, the development and monetization

of B2B communities and markets. UBM's businesses inform markets and serve

professional commercial communities - from doctors to game developers, from

journalists to jewelry traders, from farmers to pharmacists - with integrated

events, online, print and business information products. Our 6,500 staff in

more than 30 countries are organized into specialist teams that serve these

communities, bringing buyers and sellers together, helping them to do

business and their markets to work effectively and efficiently. For more

    Press contact:

    Jennifer Baker

Science Information Technology Pyramid Research 4 image

    +1 617 871-1910

SOURCE: Pyramid Research

    CONTACT: Jennifer Baker of Pyramid Research





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