MEDIA RELEASE PR37100
China, India and Japan Fuel Rapid Growth in Asia Pacific Internet Audience
SINGAPORE, Nov. 16 /PRNewswire-AsiaNet/ --
comScore to Host Complementary Webinar on 'State of the
Internet with a Focus on Asia Pacific' on Thursday, November 19
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released a report on the growth of Internet audiences in the
Asia-Pacific region based on data from its comScore World Metrix service. The
study found that the Asia-Pacific region has seen significant growth in the
past year, increasing 22 percent to nearly half a billion visitors to
Internet sites, with most individual countries in the region experiencing
double-digit growth rates. These and other relevant findings will be
presented in the comScore live complimentary webinar, State of the Internet
with a Focus on Asia Pacific on Thursday, November 19. Details on the webinar
and registration can be found below.
China, Japan and India Fuel Growth in the Region
In September 2009, the Internet population in the Asia-Pacific region
reached 484 million visitors age 15+ that accessed the Internet from a home
or work location, an increase of 22 percent from the previous year. With
nearly half a billion people online, the region now accounts for 41 percent
of the total 1.2 billion person global Internet audience. China, home to the
largest Internet population in the world, experienced a 31-percent increase
to 220.8 million, making it the fastest-growing Internet country in the
region. Japan saw its online population surge 18 percent to 68.3 million,
while India climbed 17 percent to 35.8 million users.
Asia Pacific Region and Individual Country Growth by Unique Visitors
September 2009 vs. September 2008
Total Asia Pacific Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore World Metrix
-----------------------------
Total Unique Visitors (000)
---------------------------
Sep-2008 Sep-2009 % Change
-------- -------- --------
Asia Pacific 396,000 484,245 22
------------ ------- ------- --
China 168,258 220,834 31
----- ------- ------- --
Japan 57,933 68,319 18
----- ------ ------ --
India 30,719 35,810 17
----- ------ ------ --
South Korea 26,656 29,197 10
----------- ------ ------ --
Australia 11,369 12,746 12
--------- ------ ------ --
Taiwan 10,619 12,060 14
------ ------ ------ --
Malaysia 8,680 9,401 8
-------- ----- ----- -
Hong Kong 3,762 3,939 5
--------- ----- ----- -
Singapore 2,388 2,725 14
--------- ----- ----- --
New Zealand 2,277 2,618 15
----------- ----- ----- --
*Excludes visitation from public computers such as Internet cafes or
access from mobile phones or PDAs.
"Asia is not only home to the largest Internet population in the world,
but it is also one of the fast-growing," said Will Hodgman, comScore
executive vice president for the Asia-Pacific region. "With most markets in
the region experiencing double-digit growth, marketers and advertisers have
the opportunity to capitalize on the potential of the online channel to reach
and engage a surging number of people engaging in a variety of consumer
activities online, including reading content, watching video, playing online
games, engaging with brands, conducting financial transactions and making
online purchases."
comScore will present a complimentary live webinar, State of the Internet
with a Focus on Asia Pacific, on Thursday, November 19, 2009 from 11:00 a.m.
-
12:00 p.m. SGT (+08:00 GMT). For more details and to register, please
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital
world and preferred source of digital marketing intelligence. For more
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SOURCE: comScore, Inc.
CONTACT: Sarah Radwanick of comScore, Inc.
+1-312-775-6538
or press@comscore.com
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