MEDIA RELEASE PR37761
CJ-LINX Begins Its E-commerce Service at Shibuya Zensen for Fashion Site in China
TOKYO, Jan. 13 /Kyodo JBN-AsiaNet/--
-
Japanese apparel manufacturers supported by joint purchasing system that synchronizes with fashion trend
information -
CJ-LINX, Inc., the cross-linking company supporting the advancement of Japanese firms in the Chinese
market, launches its new e-commerce service. This new service enables Chinese consumers to purchase
original Japanese brands for low prices at its new trend website "Shibuya Zensen" by introducing the latest
fashion of Japan. By linking the e-commerce service with the trend site, the apparel manufacturers and
designers can expand their business with better strategic pricing with the help of the fashion sense of the
consumers.
Shibuya Zensen started its information service with the cooperation of Oscar Promotion Ltd. last November as
a fashion trend website for people in their twenties to introduce the latest fashion, direct from the streets of
Japan.
This new e-commerce service, beginning with Shibuya Zensen, will introduce original brand name clothing
weekly, and in the near future, it will begin showcasing other fashion items and jewelry. By this system of joint
purchasing in lots, a Japanese firm can better decide how to begin local commercialization of high demand
products while producing them efficiently and at low cost locally in China. This practical use of marketing for
Japanese apparel makers enables them to do better product and production planning, and achieve better
sales within the foreign Chinese market environment. They can develop their business locally in a timely
manner and achieve a high merchandise turnover.
In the near future, the Shibuya Zensen website will consolidate various sources of information such as
member opinions, which are shared by word of mouth, and Q&A (direct contact) with the apparel makers
themselves. The goal is to be the first Japanese fashion trend oriented social media website in China that
combines all of these various sources.
All other product or service names are the property of their respective owners.
SOURCE: CJ-LINX, Inc.
Contact:
Yan Guang Lee
CJ-LINX, Inc.
Tel: +81-3-6275-2003
e-mail: cj-info@cj-linx.com
Translations:
NEWS 
