MEDIA RELEASE PR37061
Communispace and Colmar Brunton to Host Event on the Power of Online Customer Communities
BOSTON and SYDNEY, Nov. 12 /PRNewswire-AsiaNet/ --
Discussions Will Draw on Insights Gleaned from Communispace's
International Expertise in Consumer Listening
Communispace, a pioneer of online customer insight communities for the world's leading brands, and Australian market
and social research agency, Colmar Brunton, are hosting an exclusive event to demonstrate the power of tapping online
communities for business insights and product innovation. Drawing on Communispace's experience building and
facilitating more than 350 global communities, Jeff Meleskl, senior vice president at Communispace, will emphasize the
value companies can derive by listening to their customers online for product development, co-creation and innovation.
Who: Jeff Meleskl, senior vice president, Communispace
What: "The Power of Consumer Communities"
Communispace and Colmar Brunton are hosting a joint event to demonstrate the power of online customer
communities as a listening tool and vehicle for uncovering game changing insights and accelerating innovation.
When: Thursday, November 19, 2009
Where: The Red Hummingbird, 1st Floor
246 Russell St, Melb
Why: International brands are working with customer insight pioneer Communispace to incorporate consumer
feedback directly into the product development process. Reserve your space today to learn how your organization can
harness the power of this online channel.
About Colmar Brunton
Colmar Brunton is the largest independently owned market and social research agency in Australia, providing adhoc
customised research for the country's largest blue chip companies and government agencies. With over 20 year's
experience, Colmar Brunton specializes in FMCG, Services, Social and Online Communities research. We have offices in
Sydney, Melbourne, Brisbane, Adelaide, Canberra and Auckland. For more information, please visit: www.cbr.com.au.
About Communispace
Communispace Corporation is the leader in helping major brands generate game-changing customer insights via online
communities. Founded in 1999, the company has created more than 350 customer communities for industry leaders such
as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels Corporation.
Headquartered in Watertown, Massachusetts, the company has offices in New York, San Francisco, London, Chicago,
Atlanta, as well as Sydney, Australia and San Remo, Italy. For more information, please visit: www.communispace.com.
SOURCE: Communispace Corporation
CONTACT:
U.S.,
Liz Shulof of Greenough Communications for Communispace
Corporation,
+1-617-275-6522,
lshulof@greenoughcom.com;
or Australia-New Zealand,
Aja Shanahan of Colmar Brunton,
+61 2 8873 0888,
aja.shanahan@cbr.com.au
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