Enter The Responsive, Immersive World Of Nxp Software's Ambient Experience At Mobile World Congress

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12th February 2010, 10:20pm - Views: 755





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MEDIA RELEASE PR38304


Enter the Responsive, Immersive World of NXP Software's Ambient Experience at Mobile World

Congress 2010


EINDHOVEN, Feb. 12 / PRNewswire-AsiaNet/ --


    

    - Under the "LifeVibes presents... the Ambient Experience!" Banner, NXP

         Software Demonstrates Products That Automatically Adapt to Mobile 

                  Phones Users' Environment and Desires


    The LifeVibes Ambient Experience stand at Mobile World Congress 2010

takes the visitor into a world where mobile phones both respond to their

surroundings and deliver a new level of immersive multimedia. The demos

include "ambient aware" software products. These sense the environment and

adapt the phone's behavior to compensate for unwanted ambiences, allowing

users to make and receive calls easily wherever they are. Other demos focus

on helping users create the ambience they want - for instance through

high-quality multi-channel audio on handsets and headphones.


    "The mobile world is full of sound and vision. The challenge is to

provide users with richer experiences similar to those they enjoy elsewhere,

such as the excitement of home cinema systems. At the same time, consumer

research shows people want more intuitive interaction with their phone.

Ambient aware solutions provide the best of both. Software that automatically

cuts out background noise on voice calls makes phoning from a busy street as

easy as calling from a quiet office. And it's effortless for the user.

Functionality like this is an increasingly important differentiator for OEMs

to deliver an intuitive experience," says Peter Van de Berg, Marketing

Director of NXP Software.


    Creating ambiences you want, reacting to ambiences you're in


    Throughout the LifeVibes stand visitors can discover how "ambience

awareness" and "ambience creation" enrich the user experience. On one hand,

people can hear for themselves products that adjust ringtone volumes to

ambient noise levels, or which cut out background noise on voice calls, even

the beeping of car horns in city streets.


    On the other hand, the demos highlight software that keeps users immersed

in the ambience of their choice - whether it is cinema-style sound; a media

player that plays all kinds of content; or mobile TV which comes close to the

living-room experience with its speed of start-up and channel switching.




    SOURCE: NXP Software


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