MEDIA RELEASE PR38084
Europe's Mobile Operators Step Up their Game as Social Networking Users Increase by
150 Percent by End of 2010
CAMBRIDGE, Mass., Jan. 29 /PRNewswire-AsiaNet/ --
Europe mobile operators are called upon to take full advantage of mobile social
networking's potential as the number of users in the region is expected to increase
from 52 million in 2009 to 112 million at the end of this year and could reach over
450 million users by 2014, according to a new report from Pyramid Research
(www.pyr.com), the telecom research arm of the Light Reading Communications Network
Mobile Operators See Strong Revenue Potential from Social Networking looks at the
social networking business model in Europe and analyzes its future, including
forecasting the number of social networking members expected by 2014. The 18-page
report addresses three possible drivers of uptake: a quality user experience based on
the high penetration of 3G and smartphones that we project across Europe; operators'
efforts aimed at increasing mobile social networking uptake; and the efforts of
social network providers to promote the value of mobility among their users. Case
studies examine Orange and Telefonica. Download an excerpt
Purchase this report online
Pyramid Research believes that there is a strong opportunity for mobile social
networking in Europe and predicts the total number of users will increase by 150
percent by end of 2010 to 112 million, and will reach over 450 million users by 2014,
notes Stela Bokun, analyst at Pyramid Research and author of the report. "Technical
issues, such as the penetration of 3G networks and advanced handsets, that are of
paramount importance to many other markets are, with few exceptions, non-issues in
most European markets, and both mobile operators and SNSs are motivated toward a
joint future," says Bokun.
For this growth to last throughout the entire forecast period, both mobile
operators and SNSs should strengthen their collaboration and bring it to a new level.
"By collaborating, European operators and global SNSs can increase the pie for
everyone by creating new revenue opportunities from increased data usage and can
benefit from new revenue streams, such as advertising," Bokun says. "SNSs' proactive
role in promoting the importance of mobile access among their users will be a strong
contributing factor in the projected uptake of mobile social networking," she
continues. "For example, through strong collaboration with mobile operators, Facebook
has grown its mobile users from only 5 million in January 2008 to an estimated 85
million in December 2009; our projection is that more than 30 percent of its global
mobile users are in Europe," adds Bokun.
Mobile Operators See Strong Revenue Potential from Social Networking is part of
Pyramid Research's Europe Telecom Insider report series. Telecom Insiders are packed
with trend analysis, industry best practices, market sizing and forecasting,
competitor analysis, and case studies, providing you information you can leverage to
make better business decisions.
Download an excerpt of this report here
at $595 and can be purchased online here
contacting Amalia Vega at avega@pyr.com or telephone at +1-809-330-4520.
About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands
our clients face in the telecommunications, media and technology industries. Our
analysis is uniquely positioned at the intersection of emerging markets, emerging
technologies and emerging business models, powered by the bottom-up methodology of
our market forecasts for over 100 countries - a distinction that has remained
unmatched for more than 25 years. As the telecom research arm of the Light Reading
Communications Network, Pyramid Research works with Heavy Reading, providing the
communications industry's most comprehensive market data, trusted research and
insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online
media, research, and focused event company serving the $3 trillion worldwide
communications market. Lightreading.com is the ultimate source for technology and
financial analysis of the communications industry, leading the media sector in terms
of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and
Pyramid Research, provide the most comprehensive communications research, market
data, and technology analysis in close to 100 markets around the world. Light Reading
produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo
New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well
as focused one-day events tailored for cable, mobile, and wireline executives. Light
Reading was acquired by United Business Media in August 2005 and operates as a unit
of TechWeb.
About TechWeb
TechWeb (www.techweb.com), the global leader in technology media and professional
information, enables people and organizations to harness the transformative power of
technology. Through its three core businesses - media solutions, marketing services
and paid content - TechWeb produces the most respected and consumed brands and media
applications in the technology market. More than 14 million business and technology
professionals (CIOs and IT managers, Web & Digital professionals, Software
Developers, Government decision makers, and Telecom providers) actively engage in
TechWeb's communities and information resources monthly. TechWeb brands includes:
global face-to-face events such as Interop, Web 2.0, Black Hat and VoiceCon; award-
winning online resources such as InformationWeek, Light Reading, and Network
Computing; and market-leading InformationWeek, Wall Street & Technology, and Advanced
Trading magazines. TechWeb is a UBM company, a global provider of news distribution
and specialist information services, with a market capitalization of more than $2.5
billion.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization of B2B
communities and markets. UBM's businesses inform markets and serve professional
commercial communities - from doctors to game developers, from journalists to jewelry
traders, from farmers to pharmacists - with integrated events, online, print and
business information products. Our 6,500 staff in more than 30 countries are
organized into specialist teams that serve these communities, bringing buyers and
sellers together, helping them to do business and their markets to work effectively
Press contact:
Jennifer Baker
+1 617 871-1910
SOURCE: Pyramid Research
CONTACT: Jennifer Baker,
+1-617-871-1910
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