MEDIA RELEASE PR35394
Europe's Spectrum Refarming for 3G will Help Operators Expand Coverage and Reduce
Costs, finds Pyramid Research
CAMBRIDGE, Mass., July 15 /PRNewswire-AsiaNet/ --
Spectrum refarming, one of the most significant Europe-wide regulatory changes to affect the
mobile industry in the past 20 years, will benefit operators by increasing network capacity and
improving the availability and quality of existing services, according to a new report from Pyramid
Research (www.pyr.com), the telecom research arm of the Light Reading Communications
Spectrum Refarming for 3G: A Low-Cost Boost for Mobile Broadband analyzes the advantages
of refarming 900MHz spectrum for UMTS, looking at data usage, mobile broadband computing,
frequency characteristics, capex, 3G coverage, and competition. This 15-page report draws on
the refarming experience in three key countries, Finland, Switzerland, and the U.K., to discuss
different regulatory considerations and evaluate strategies. Download an excerpt of this report
Since 3G data cards were introduced across Europe in late 2007 and 2008, the number of data
card subscriptions has grown at an amazing pace, notes Andrei Tchadliev, analyst at Pyramid
Research and author of the report. "At the end of 2008, there were more than 22 million such
subscriptions across Europe, and we expect this number to exceed 100 million in 2014," he says.
"Healthy competition, meanwhile, has meant that operators continue to expand usage allowances
and lower prices while pushing network capacity to the limit," he adds. Due to this, national
regulators across Europe have begun consultations on refarming 900MHz-band spectrum
previously allocated to GSM services. This spectrum is instead to be used for the next generation
of mobile communications, namely 3G-UMTS.
"Spectrum refarming is one of the most significant regulatory changes to affect the mobile
industry in the past 20 years, however, those with 900MHz assets see refarming as a threat to
their competitive advantage as well as to the quality of their networks," Tchadliev says. "Although
operators may feel threatened by the prospect of losing their existing spectrum assets, the
opportunity to expand coverage and reduce costs outweighs any hesitation they may have about
service deterioration or loss of market share from reduced spectrum holdings," he explains.
"But the move to provide 3G over the 900MHz spectrum is by no means the end game;
operators must begin examining opportunities to deploy 4G services over the digital dividend
frequencies when they become available," Tchadliev says.
Spectrum Refarming for 3G: A Low-Cost Boost for Mobile Broadband is part of Pyramid
Research's Europe Telecom Insider report series. Download an excerpt of this report here:
and can be purchased online here:
contacting Jeff Claudino via email at claudino@pyr.com or telephone at +1-619-229-9940.
Learn more about the findings in this report in Pyramid's industry leading Forecasts
modeling, Pyramid's Forecast Services stand as the communications industry's most reliable and
robust forecasting tools. Clients have access to 1,200-plus key market indicators updated
quarterly covering the mobile, fixed, and convergence sectors for nearly 100 countries, including
detailed operating metrics for more than 400 operators worldwide. Each Pyramid Forecast
Service delivers five-year projections for key operational and performance indicators, market
share metrics, and service demand tracking at both the operator and country levels.
For more information about Pyramid Research's products and services, please visit
About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our
clients face in the telecommunications, media and technology industries. Our analysis is uniquely
positioned at the intersection of emerging markets, emerging technologies and emerging
business models, powered by the bottom-up methodology of our market forecasts for over 100
countries-a distinction that has remained unmatched for more than 25 years. As the telecom
research arm of the Light Reading Communications Network, Pyramid Research works with
Heavy Reading, providing the communications industry's most comprehensive market data,
trusted research and insightful technology analysis.
About Light Reading
and focused event company serving the $3 trillion worldwide communications market.
Lightreading.com is the ultimate source for technology and financial analysis of the
communications industry, leading the media sector in terms of traffic, content, and reputation.
Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis in close to 100
markets around the world. Light Reading produces nearly 20 targeted communications events
including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @
CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and
wireline executives. Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.
About TechWeb
innovative business focused on serving the needs of technology decision-makers and marketers
worldwide. TechWeb produces the most respected and consumed media brands in the business
technology market. Today, more than 13.3 million* business technology professionals actively
engage in our communities created around our global face-to-face events, Interop, Web 2.0,
Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading,
Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology
Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN
Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end
services including next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global provider of news
distribution and specialist information services with a market capitalization of more than $2.5
billion.
*13.3 million business decision-makers: based on number of monthly connections
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting
and monitoring; and, the development and monetization of B2B communities and markets. UBM's
businesses inform markets and serve professional commercial communities - from doctors to
game developers, from journalists to jewelry traders, from farmers to pharmacists - with
integrated events, online, print and business information products. Our 6,500 staff in more than
30 countries are organized into specialist teams that serve these communities, bringing buyers
and sellers together, helping them to do business and their markets to work effectively and
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
SOURCE: Pyramid Research
CONTACT: Jennifer Baker,
+1-617-871-1910, jbaker@pyr.com
(UBM.L)
NEWS 
