Exar Corporation Launches New China Website

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20th October 2009, 03:45am - Views: 851





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MEDIA RELEASE PR36634


Exar Corporation Launches New China Website


FREMONT, Calif., Oct. 19 /PRNewswire-AsiaNet/ --


         Increases Presence in China, Adds Further Value to Our Existing

                              and New Customers


    Exar Corporation (Nasdaq: EXAR) unveiled today its new web site for the Chinese

market. The new site, located at http://exarcorp.cn/, contains information presented in

both English and Chinese and will provide real time access to information about Exar's

products together with further details of the Company's worldwide activities.


    "China is a very important part of our strategy and is a large portion of

Exar's business," said James Lougheed, vice president and managing director,

Asia Pacific. "We wish to build on our success and further strengthen our

reputation for excellence and, more importantly, this launch demonstrates our

commitment to this dynamic country. We believe the site will bring us even

closer to our customers and enable us to better support their product design

needs."


    The Company is strongly represented by accomplished sales and engineering

staff across the Asia Pacific region with offices in Shanghai, Shenzhen,

Beijing, and in the Hangzhou design center. At each location, seasoned

employees can quickly address customer requirements. In addition to Exar's

offices, the Company has had long standing relationships with many of the

leading regional and local manufacturing representatives. With an impressive

list of customers that include some of the area's biggest names: Huawei, ZTE,

and Alcatel Shanghai Bell, Exar is fully committed to this region and the

site is an important step in helping us achieve our goal of growing our

business in Asia.


    About Exar

    Exar Corporation delivers highly differentiated silicon, software and

subsystem solutions for industrial, datacom and storage applications. For

nearly 40 years, Exar's comprehensive knowledge of end-user markets along

with the underlying analog, mixed signal and digital technology has enabled

innovative solutions that meet the needs of the evolving connected world.

Exar's product portfolio includes power management and interface components,

communications products, storage optimization solutions, network security and

applied service processors. Exar has locations worldwide providing real-time

customer support to drive rapid product development. For more information

about Exar, visit: http://www.exar.com


    SOURCE: Exar Corporation


   CONTACT: Greg Kaufman, 

            Marketing Communications of Exar Corporation,

            +1-510-668-7000


Translations:

   Chinese - Simplified (http://asianetnews.net/Download.asp?ID=137947)




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