ABN: 38 105 915 973
23/40 City Rd, Southbank, VIC, 3006 ? fatwire.com Ph +61 3 9674 7299 Fx +61 3 9804 0006
ABN 38105915973
FATWIRE LAUNCHES NEW RELEASES OF PERSONALIZATION AND
ANALYTICS PRODUCTS TO ENABLE EXTREME POWER AND
SCALABILITY FOR MARKETERS
Technology Utilizes Hadoop-based Architectures to Support Processing
of Massive Data Sets to Deliver Dynamic and Optimized Websites
Mineola, NY – June 29, 2009 - FatWire Software, the leading web experience
management (WEM) provider, today announced new releases of FatWire
Engage 7.5 for personalization and FatWire Analytics 2.5 for web content
optimization. In conjunction with the FatWire Content Server web content
management platform, FatWire Engage and FatWire Analytics deliver
targeted and optimized web content with a scale and sophistication that
exceeds the needs of the largest global businesses.
Website personalization and optimization are critical capabilities for
organizations to effectively and efficiently compete for customers today.
Website personalization based on customer segmentation enables marketers
to create a web experience that is automatically tailored and specifically
relevant to each site visitor. Web content analytics enables marketers to
measure and optimize the content they offer to each customer segment. With
these capabilities, companies can engage customers and prospects with
targeted information, improving customer loyalty, and driving sales and repeat
visitors.
FatWire Engage is a sophisticated rules engine for creating customer
segments as well as assigning targeted content and promotions to be
delivered online to each segment. Visitors to FatWire-powered websites are
automatically identified as part of a segment based on either known
information about the user, their behavior on the website, or a combination of
the two. Marketers can create extensive online campaigns that are precisely
targeted for visitors based on membership in multiple overlapping segments.
With this new release, FatWire Engage now delivers up to two billion targeted
page views per month in conjunction with Content Server with a single install
of the FatWire Engage solution.
“With over 10 million servicemen and women and their families in our
community, it is critical that our web platform offers great service to an active
and growing membership base,” said Dana Heath, vice president of product
development at Military.com. “FatWire’s solutions continue to scale to meet
our needs for member service and customer retention, even as our web traffic
and the sophistication of our web presence grows.”
FatWire Analytics analyzes the effectiveness of web content at a granular
level across pages and sites, as well as across various customer segments.
ABN: 38 105 915 973
23/40 City Rd, Southbank, VIC, 3006 ? fatwire.com Ph +61 3 9674 7299 Fx +61 3 9804 0006
ABN 38105915973
Analytics enables marketers to quickly understand the effectiveness of their
content so that it can be optimized. The new release of FatWire Analytics
revolutionizes the product’s architecture. With a Hadoop-based technology
framework based on the Map-Reduce algorithm, FatWire delivers a powerful
product that uses horizontal and distributed processing for extreme scalability.
FatWire Analytics now analyzes over 100 million content hits per day for each
install of the solution to enable unlimited analytics scalability for global
businesses.
"As one of the largest insurance companies in Spain, we offer a wide range of
products to meet our customers’ needs. Understanding which of our products
are the most relevant for our customers and prospects is of utmost
importance to our business,” said David Jiménez, marketing director at
Santalucía. “We rely on FatWire Analytics for analysis and reporting on the
popularity of our products by analyzing clicks, search terms, relative success
of recommended products and more, so we can optimize our offers to meet
each customer’s needs.”
“FatWire is the leader in scalable delivery of dynamic and targeted websites,”
said Yogesh Gupta, FatWire president and CEO. “But we are not resting on
our laurels. We are constantly innovating, both in terms of new capabilities
and the sophistication of our existing product line, to give customers the most
advanced technologies for managing the web experience available today.”
About FatWire
FatWire Software (Error! Hyperlink reference not valid.) provides industry-leading
web experience management (WEM) solutions that enable organizations to
deliver a rich online experience to users and to simplify management of their
web presence. FatWire is headquartered in Mineola, N.Y. and serves over
500 customers from offices in 10 countries.
# # #
Copyright © 2009 FatWire Corporation. All Rights Reserved. 330 Old Country Road, Suite 207,
Mineola, N.Y. 11501. All trademarks, trade names, service marks, and logos referenced
herein belong to their respective companies. Microsoft and SharePoint are either registered
trademarks or trademarks of Microsoft Corporation in the United States and/or other
countries.
Press Contact:
Lahra Carey
Nigel Trinca
Mobile: 0414 632 982
VP Asia Pacific
lahra.carey@bigpond.com
Mobile: 0414 520 828
nigel.trinca@fatwire.com
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