MEDIA RELEASE PR37491
Fixed or Mobile? Price Drives Broadband Choice for Subscribers in Europe
CAMBRIDGE, Mass., Dec. 9 /PRNewswire-AsiaNet/ --
More consumers in Europe are basing their broadband service subscriptions on price rather than on
whether the service is delivered via fixed or mobile networks, a trend that will have a major impact on how
network operators position and market their services, according to a new report from Pyramid Research
(www.pyr.com), the telecom research arm of the Light Reading Communications Network
Fixed Broadband Competition Impacts Mobile Broadband Uptake in European Markets analyzes the
adoption of broadband services across Eastern, Central, and Western Europe. The 15-page report compares
the uptake of fixed and mobile broadband services in 17 countries in the region and highlights those markets
where adoption is much higher or lower than might be expected. It analyzes the relationships between fixed
and mobile broadband, as well as the correlation with GDP per capita. Finally, we present four case studies of
broadband markets: The Czech Republic, Hungary, Romania and Slovakia. Download an excerpt
Purchase this report online
In Europe, the level of competition in each market and pricing have emerged as the determining factors
affecting subscriber broadband purchase decisions. "The dynamics in the fixed broadband market are shaping
those in the mobile broadband segment, and as mobile technologies improve and mature, they will have a
stronger impact on the fixed segment," notes Jan ten Sythoff, Manager of mobile content at Pyramid Research
and author of the report.
"There is a stronger correlation between GDP per capita and broadband adoption when cellular and fixed
networks are measured together than if fixed and mobile broadband technologies are examined separately,
which strongly suggests that subscribers tend to choose between the two when making purchase decisions,"
says Sythoff. "Mobile operators now need to ensure that their broadband packages are positioned
competitively with other mobile and fixed broadband offers, while fixed operators also need to focus on both
sectors, with pricing and bundling as key differentiators."
Fixed Broadband Competition Impacts Mobile Broadband Uptake in European Markets is part of Pyramid
Research's Europe Telecom Insider report series. Telecom Insiders are packed with trend analysis, industry
best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information
you can leverage to make better business decisions.
Download an excerpt of this report here
priced at US$595 and can be purchased online here
Amalia Vega at avega@pyr.com or telephone at
+1-619-229-9940.
For more information about Pyramid Research's products and services, please visit www.pyr.com or contact
us at info@pyr.com.
About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the
telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection
of emerging markets, emerging technologies and emerging business models, powered by the bottom-up
methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for
more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's most comprehensive market
data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused
event company serving the US$3 trillion worldwide communications market. Lightreading.com is the ultimate
source for technology and financial analysis of the communications industry, leading the media sector in terms
of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research,
provide the most comprehensive communications research, market data, and technology analysis in close to
100 markets around the world. Light Reading produces nearly 20 targeted communications events including
TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo,
as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was
acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About TechWeb
business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb
produces the most respected and consumed media brands in the business technology market. Today, more
than 13.3 million* business technology professionals actively engage in our communities created around our
global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the
TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The
Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine,
MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services
including next-generation performance marketing, integrated media, research, and analyst services. TechWeb
is a division of United Business Media, a global provider of news distribution and specialist information
services with a market capitalization of more than US$2.5 billion.
*13.3 million business decision-makers: based on number of monthly connections
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and
monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses
inform markets and serve professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business
information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve
these communities, bringing buyers and sellers together, helping them to do business and their markets to
Press contact:
Jennifer Baker
+1-617-871-1910
jbaker@pyr.com
SOURCE: Pyramid Research
CONTACT: Jennifer Baker,
+1-617-871-1910,
jbaker@pyr.com
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