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MEDIA ALERT
Media Contact:
Caroline Shawyer, The PR Group
Mob: 0401 496 334, caroline@prgroup.com.au
Twitter: @cshawyer
Sydney, November 23, 2009
MEDIA ALERT
Future of Human-Computer Interaction and Gaming
First official public demonstration of mind-reading
technology allowing computer control via thoughts and
emotions by Australian company Emotiv
X|Media|Lab: Nam Do, CEO of Emotiv and one of Australia’s leading digital entrepreneurs, will
publically demonstrate for the first time in Australia his company’s ‘EPOC’ headset, which allows
wearers to interact with computers using thoughts and emotions.
Mr Do will be speaking on the future of human-computer interaction and the shift from purely
‘conscious’ interactions to two-way, ‘unconscious’ engagements where computers read human
thoughts and feelings. The Emotiv headset creates new possibilities in areas including gaming
(users can move game objects with their thoughts), medicine and education, and Mr Do’s
appearance at X|Media|Lab is ahead of the December 21st
US release of the ‘EPOC’ (due for
Australian release next year).
Event: XMediaLab Sydney ‘Global Media Cultures’
When: Next Friday 27th November. Day begins at 9 am and concludes 5 pm. Nam Do to present
at 3.30 pm.
Where: Sydney Opera House, The Studio – X|Media|Lab event ‘Global Media Cultures’.
How: For a press pass, please contact The PR Group’s Caroline Shawyer on 0401 496 334 or
email: caroline@prgroup.com.au
What else? Other gaming luminaries to present at ‘Global Media Cultures’ include:
Chris Deering – Chairman of the Board for Codemasters and former President of Sony
Computer Entertainment, Europe – exploring the accelerating pace of change in global media,
especially in computer gaming, advertising and broadcast sectors. ‘Yesterday’s entertainment will
be upended by newly empowered virtuality, communality and collaboration’ (3.30 pm).
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Julien Merceron – worldwide CTO of Eidos (Lara Croft, Deus Ex, Hitman) and ten year
veteran of Ubisoft – examining the changing paradigms (including life cycles, business models
and team compositions) behind the development of traditional games such as Tomb Raider. ‘Live
teams and live brands’. (1.30 pm)
Susan Bonds - President and CEO, 42 Entertainment (ilovebees, Year Zero launch for Nine
Inch Nails) and winner of multiple Cannes Grand Prix awards - World Building, the alternate
reality way: Connecting the audience through story (9:00 am).
Gotham Chopra - – Co-founder, Liquid Comics, Media Entrepreneur; Blogger Huffington Post,
Advisor to Al Gore’s Current.tv – the ‘Soul of the Superhero’; exploring new forms of storytelling
and new cultural/cross cultural stories (9:00 am)
For more information about the speakers, including biographies, please visit.
Event program included below.
-
ENDS -
For interviews, press passes and other information please contact The PR Group.
Caroline Shawyer: Mob: 0401 496 334. Email: caroline@prgroup.com.au Twitter: @cshawyer
About XIMediaILab
X|Media|Lab is an international professional network for the creative and cultural industries in
digital media and provides assistance with industry development, business development, and
access to expertise and finance. Each X|Media|Lab is a completely unique event where people
with original digital media ideas connect with a superb international network of independent
creative thinkers, technology wizards, commercialisation experts, potential business partners, and
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X|Media|Lab Sydney Opera House “Global Media Cultures”
Friday 27th
November, 2009
9.00am – 5.00pm, followed by Drinks and Networking
The Studio, Sydney Opera House
9.00am – Opening by Geoff Parmenter, CEO, Events NSW (Sydney)
Session One: Cultures [in Global Media]
Zareh Nalbandian – CEO and Co-founder, Animal Logic, winner of multiple Academy
and (Sydney)
Gotham Chopra – Co-founder, Liquid Comics (Los Angeles, New York)
Susan Bonds – President and CEO, 42 Entertainment and winner of multiple Cannes
Grand Prix awards (Los Angeles)
10.30am – 11.00am Networking and Refreshments
11.00am: Session Two: Collaborations [in Global Media]
Zheng Xiaoping – Principal, BAZO - one of China’s leading Urban Developers and
Author of “China Creative Cities” (Shanghai)
Tonny Sorensen – CEO and Owner, Von Dutch Originals; Co-founder,
Planetillogica.com (Los Angeles)
Ken Goldstein – Emmy Award Winner and Co-founder, Planetillogica.com (Los Angeles)
Neeraj Roy – One of the ’50 most influential people in Mobile Entertainment’, and
Managing Director and CEO, Hungama Mobile (Mumbai)
JoAnn Kuchera-Morin - Director, Allosphere Research Facility, Professor of Media Arts
and Technology and Professor of Music, University of California (Santa Barbara)
12.45pm – 1.30pm: Lunch and Networking
1.30pm: Session Three: Genres and Platforms [in Global Media]
Julian Merceron – Worldwide CTO, Eidos – the gaming company that launched Lara
Croft (London)
Jason DaPonte – Managing Editor, BBC Mobile Platforms (London)
Lynette Walworth – Internationally renowned interactive media artist (Sydney)
August de los Reyes - Principal Design Director for Microsoft Surface (Redmond)
3.00pm – 3.30pm: Networking and Refreshments
3.30pm: Session Four: Doing Business [in Global Media]
Wang Xing – Asia’s Best Young Entrepreneur 2008; Founder of Hanei.com, Fanfou.com,
and Xiaonei.com (Beijing)
Chris Deering – Chairman of the Board, Codemasters; formerly Head of Sony Europe
(London)
Nam Do – Co-founder and CEO, Emotiv, and nominated as one of Australia’s top ten
digital media entrepreneurs (Melbourne, San Francisco)
5.00pm – 6.00pm: Drinks and Networking
NEWS 
